Sr. Performance Marketing Lead, Meta

Senior Performance Marketing Lead, Meta

Location: New York City (In-Office)

About The Company

We are a rapidly growing, technology-driven consumer brand leveraging proprietary technology, machine learning, and AI-powered personalization to transform the customer experience.

Built on a foundation of performance marketing, product innovation, and direct customer relationships, we operate a highly sophisticated growth engine that combines data science, creative strategy, and media buying to drive measurable business results at scale.

The Role

We’re seeking a Senior Performance Marketing Lead (Meta) to own and scale one of our most important customer acquisition channels. This is a high-impact, hands-on opportunity for someone who thrives in performance-driven environments and brings deep expertise in Meta advertising.

You’ll lead strategy and execution across Meta, partnering closely with creative, analytics, and operations teams to continuously optimize performance and unlock growth opportunities. This role offers significant ownership, visibility, and direct influence on business outcomes.

What You’ll Do

• Own end-to-end performance of Meta acquisition across multiple products, audiences, and markets
• Manage budget allocation, pacing, and optimization to drive efficient, scalable growth
• Develop and execute testing strategies across creative, audiences, and account structure
• Analyze performance data to identify opportunities, troubleshoot issues, and improve outcomes
• Partner closely with creative, analytics, and operations teams to enhance campaign effectiveness
• Contribute to broader performance marketing strategy and cross-channel insights

What We’re Looking For

• 5–10 years of experience in performance marketing, with strong hands-on expertise in Meta
• Proven track record managing and scaling paid social budgets in a direct-to-consumer or ecommerce environment
• Deep understanding of attribution, conversion tracking, and performance diagnostics (Pixel, CAPI, etc.)
• Highly analytical with the ability to translate data into actionable insights
• Comfortable operating in a fast-paced, high-ownership environment
• Strong communicator with the ability to collaborate across teams

Nice to Have

• Experience in consumer brands, ecommerce, subscription businesses, or other high-growth categories
• Exposure to additional paid channels such as Google, TikTok, or other digital acquisition platforms
• Experience working across multiple markets or product lines

Why Join Us

• Own a high-impact growth channel with meaningful influence on business performance
• Work at the intersection of performance marketing, data science, and creative innovation
• Join a fast-growing, technology-enabled consumer company
• Collaborate with a highly talented, performance-driven team
• Gain significant ownership, visibility, and career growth opportunities

A Note on This Role

This is a hands-on role for someone who genuinely enjoys the craft of performance marketing and wants to stay close to the business. You’ll have meaningful ownership and the opportunity to make a direct impact on growth and performance.