You must be located in South Korea to apply for this job-----------------------------------
Job Description
As a Brand Marketing Manager, you will play a critical role in scaling Korean beauty and consumer brands in the U.S. market through influencer-driven commerce strategies.
This role focuses on turning viral social content into measurable GMV growth across major U.S. platforms such as Amazon and TikTok Shop. You will collaborate with cross-functional teams to design and execute influencer-led campaigns, manage large-scale creator seeding, and optimize performance marketing strategies that translate content momentum into real sales impact.
Depending on your strengths and experience, successful candidates may be offered one of several specialized roles within our Creator Commerce organization.-----------------------------------
Responsibilities
- Develop and execute influencer-driven commerce strategies to scale Korean beauty and consumer brands in the U.S. market.
- Select hero products and create creator-led campaigns that can generate viral reach and strong e-commerce conversion.
- Plan and execute influencer content strategies optimized for platforms such as TikTok, Instagram Reels, and YouTube Shorts.
- Lead large-scale influencer seeding and paid campaigns to generate consistent social buzz and maintain brand momentum.
- Collaborate with internal teams including e-commerce operations, logistics, creator community management, and performance marketing to ensure successful campaign execution.
- Track campaign performance and optimize strategy based on creator performance, content engagement, and GMV impact.
- Build relationships with creators and partners to develop scalable creator ecosystems that support long-term brand growth.-----------------------------------
Qualifications
- Experience selling products through Amazon, TikTok Shop, or other social commerce platforms using influencer marketing.
- Strong understanding of short-form content dynamics, including viral hooks, creator storytelling, and content performance drivers.
- Experience running influencer campaigns that generated significant reach or measurable sales growth.
- Ability to coordinate large-scale creator seeding campaigns and manage high volumes of influencer collaborations.
- Data-driven mindset with the ability to analyze campaign performance and optimize for GMV outcomes.
- Strong collaboration and communication skills, with experience working cross-functionally in fast-paced environments.-----------------------------------Potential Roles (Based on Candidate Strengths)Applicants will be evaluated based on their core strengths and may be offered one of the following positions:1.
- Brand Campaign Manager-
- Leads influencer content strategy and product storytelling by planning creative campaigns and positioning products for commerce growth on Amazon and Tiktok Shop.
- (Core Strength: Viral Content Planning)2.
- Marketing Account Manager-
- Manages brand partner relationships and campaign budgets while ensuring successful execution and performance of marketing initiatives.
- (Core Strength: Marketing Sales)3.
- Influencer Marketing Manager-
- Drives influencer collaborations by sourcing creators, conducting outreach, and managing ongoing creator relationships.
- (Core Strength: Relationship Management)4.
- Community Marketing & AI Manager-
- Scales influencer seeding programs by coordinating high-volume creator participation and optimizing marketing workflows and processes.
- (Core Strength: User Acquisition)5.
- Creator Commerce Lead-
- Leads overall creator commerce strategy and drives brand revenue growth on Amazon and Tiktok Shop through large-scale influencer-driven campaigns.
- (Core Strength: Brand Growth)6.SNS Growth & AI Lead-
- Drives TikTok growth by creating viral content, identifying trends, and designing high-impact formats that scale audience reach and engagement.
- (Core Strength: Viral Content Creation)
