Digital DTC Product Manager - Hybrid Role

Seeking a Digital DTC Product Manager with experience in ecommerce and digital product management. The candidate will manage the DTC customer journey, optimize website performance, and support global ecommerce initiatives.

Responsibilities

• Manage ecommerce product roadmap and website enhancements
• Improve customer journey and conversion rates
• Work on A/B testing and CRO initiatives
• Analyze website performance using Google Analytics/GA4
• Collaborate with UX/UI, development, and business teams
• Support landing pages, PDP optimization, and ecommerce features
• Coordinate with global stakeholders and technical teams

Required Skills

• Experience in Digital Product Management or Ecommerce
• Strong knowledge of DTC ecommerce platforms
• Experience with Salesforce Commerce Cloud (SFCC)
• Hands-on experience with Google Analytics/GA4
• Knowledge of A/B Testing, CRO, UX/UI
• Strong communication and stakeholder management skills