This role is a strategic leader but also responsible for execution and leads the end-to-end digital ecosystem including loyalty, app, web, local presence, and third-party marketplace partnerships, with accountability for guest acquisition, engagement, retention, and digital revenue growth.
This role sits at the intersection of marketing, product, and operations, owning both customer experience and commercial performance across digital touchpoints.
Loyalty Program Strategy and Execution
- Drive Yoshinoya Rewards program to grow loyalty sign-ups, participation, and frequency
- Transition the loyalty platform to a points unlock redeemable platform, craft new exclusive incentives and rewards, create exciting and engaging content.
- Manage member communications through email, app push notifications.
- Track loyalty performance, reporting trends to company leadership and providing expert level recommendations for program evolution.
- Identify segments based on usage frequency and type and cater messaging to these distinct audiences
- Partner with Operations team to facilitate loyalty sign-ups and engagement at the restaurant-level.
Owned Digital Platforms
- Oversee the development, maintenance and evolution of the company’s website, mobile app, and online ordering platforms in accordance with WCAG guidelines.
- Website (UX, content, conversion optimization)
- Mobile app (adoptions, engagement, lifecycle performance)
- Kiosks (UX in collaboration with IT)
- Track and report on web/app visits and conversion metrics.
Work closely with IT to ensure smooth, functional deployment of all features.
Digital Marketing
- Guide and manage digital marketing campaigns
- Work closely with Digital agency on content distribution, media buy and key performance metrics.
- Develop consistent digital footprint to drive SEO, GEO/AEO ; track and report on performance
3rd Party Partnerships
- Manage third-party delivery partnerships, growing Yoshinoya’s share on these platforms
- Evaluate incrementality vs cannibalization; promo strategy and ROI
Local Digital Presence
- Manage our local pages and listings with Soci, Yelp
- Local SEO
Collaboration/Leadership
- Partner closely with Brand, Product, Ops and Agency teams
- Manage digital agency, loyalty partners
Skills & Qualifications
- Deep understanding and experience with
- Loyalty programs in the restaurant industry
- Digital Marketing (paid social, display, ctv, etc.)
- Web, loyalty and digital design procedures.
- Working knowledge of web and app analytics (GA4, Firebase, or similar)
- Administrator experience with loyalty platforms, like Punchh
- Solid knowledge of loyalty, web, and app analytics tools
- 3rd Party Delivery Platforms
- Restaurant business or multi-unit retail experience.
- Critical thinker and problem-solving skills.
- Great interpersonal and communication skills.
REQUIRED EDUCATION/EXPERIENCE
- 5-10 yrs experience across digital, CRM, and platform management
