Responsibilities
- (how we will measure success):
- Own the end-to-end growth P&L (CAC, LTV, Payback period) for the Greater China market, focusing on New Client Acquisition (First Revenue) from startups and founders looking to go-global
- Accelerating Pipeline and Revenue impact by defining & executing demand generation programs
- Manage, mentor, and develop a direct report (Marketing Executive), fostering a high-performance culture and guiding their day-to-day execution.
- Control the regional marketing budget, ensuring optimal allocation and maximum ROI across digital, social, performance, partner, and field marketing channels.
- Act as the strategic custodian of the company brand narrative within the Chinese-speaking entrepreneurial and SME ecosystem
- Tasks (what does the role do on a day-to-day basis):
- Direct the content strategy and growth initiatives for localized social channels, specifically WeChat, Xiaohongshu, and Douyin.
- Plan and launch targeted performance marketing campaigns (for example across Influencers, Baidu, Tencent, or Byte
- Dance advertising ecosystems)
- Delegate operational marketing tasks to the Marketing Executive, reviewing their output and providing constructive feedback to ensure quality and alignment with overarching goals.
- Optimize the Chinese language website to improve conversion rate optimization (CRO) and SEO for audiences in China, HK, and Taiwan.
- Prospect, negotiate, and execute co-marketing campaigns with strategic B2B partners, such as payment providers or e-commerce platforms.
- Plan and host offline and hybrid field marketing events, including trade shows, exclusive founder dinners, and live-streamed webinars in key hubs
- Extract and analyze data from platforms like Google Analytics, Baidu Tongji, and our internal CRM to generate performance reports and pivot tactics accordingly.
- Key competencies for this role:
- Extensive Marketing Experience: Approximately 8 years of full-stack B2B or fintech marketing experience, heavily spanning digital, social, performance, content, partner, and field marketing.
- People Leadership: Proven ability to manage, coach, and inspire a team member, balancing task delegation with hands-on support.
- Also, lead by influence where needed with SDRs and AEs.
- Deep Understanding of China Ecosystem: Deep, practical knowledge of the Chinese digital landscape (WeChat, Douyin, Xiaohongshu, Baidu) and how to leverage them for B2B demand generation.
- Bilingual Communication: Native-level Mandarin and fluent English are mandatory to navigate local markets and collaborate with global teams.
- Proficiency in reading/writing Traditional Chinese is a strong advantage.
- Data-Driven Decision Making: Strong analytical skills with the ability to translate complex data sets from ad managers and CRMs into actionable growth strategies.
- Strategic Agility: An entrepreneurial mindset that allows you to seamlessly shift from high-level GTM planning to granular campaign execution.
- Relationship Building: Excellent interpersonal skills for negotiating with external partners and influencing internal stakeholders across different regions and time zones.
Required Experience
7-8 years of field and partner marketing experience in SaaS/Tech/Event management agencies.
Experience working in both digital and in-person event environments, with a deep understanding of how to integrate event experiences into the buyer's journey.
Experience in partnering with growth marketing, performance marketing and other marketing functions.
