Group Marketing Manager

Position Overview

The Group Marketing Manager is responsible for driving the Group's marketing function across all business pillars. This is a hands-on role requiring an individual who can develop strategy, execute campaigns, build brands and deliver measurable commercial outcomes.

Working closely with the Heads of each Business Unit, the Group Marketing Manager will develop and implement marketing strategies that support the commercial objectives of each company while ensuring alignment with the Group's overall brand strategy and positioning.

The role will lead the planning, development and execution of the Group's marketing, branding and communications initiatives across all relevant channels, ensuring a consistent and compelling brand presence.

Where appropriate, the Group Marketing Manager may engage and direct specialist external partners to support delivery while retaining overall responsibility for the successful execution of all marketing initiatives.

The successful candidate will be a proactive, commercially minded professional who thrives on taking ownership, turning strategy into action, and acting as a driving force behind the Group's marketing, brand development and market presence.

Key Responsibilities

• Marketing Strategy & Execution
• Develop and implement marketing strategies aligned with the commercial objectives of each Group company and business pillar.
• Work closely with Heads of Business Units to understand business priorities and translate these into effective marketing initiatives.
• Plan, execute and evaluate integrated marketing campaigns across digital, social media, websites, advertising, PR, events and other relevant channels.
• Identify opportunities to strengthen brand positioning, increase market awareness and support business growth.
• Manage marketing budgets, monitor campaign performance and optimise return on investment.
• Brand & Marketing Communications
• Build, strengthen and protect the Group's corporate brand and the individual identities of each business pillar.
• Ensure consistent brand positioning, messaging and visual identity across all marketing and customer touchpoints.
• Develop and oversee marketing collateral, corporate presentations, promotional materials and other brand assets.
• Lead the Group's marketing communications, including website content, social media, advertising, PR, newsletters and corporate communications.
• Coordinate content creation, photography, videography and creative production to support marketing objectives.
• Digital Marketing & Social Media
• Manage and continuously enhance the Group's digital presence across websites and social media platforms.
• Develop content calendars, oversee digital campaigns and manage community engagement.
• Monitor digital performance, user engagement and lead generation, identifying opportunities for continuous improvement.
• Project Delivery & Stakeholder Management
• Lead marketing initiatives from concept through to delivery, ensuring projects are completed on time, within budget and to a high standard.
• Coordinate internal stakeholders and external partners to deliver high-quality marketing outcomes.
• Act as the principal marketing partner to Heads of Business Units, providing strategic advice and practical marketing support.
• Present marketing strategies, campaign performance and recommendations to senior leadership.
• Skills & Experience
• Degree in Marketing, Communications, Business or a related discipline.
• Minimum five years' experience in a marketing role with responsibility for both strategy and execution.
• Proven experience developing and implementing commercially focused marketing strategies.
• Strong understanding of brand management, digital marketing and integrated marketing communications.
• Excellent copywriting, communication, presentation and project management skills.
• Ability to manage multiple brands and projects simultaneously in a fast-paced environment.
• Commercially minded with strong analytical skills and the ability to translate insights into action.