Digital Marketing Manager

My client is a well-established, high-profile visitor attraction in London, known for delivering standout experiences to a large and engaged audience. They're now looking for a Digital Marketing Manager to own and continually sharpen their digital customer journey, from first click through to ticket purchase, the visit itself, and everything after.

This is a hands-on role for someone who's as comfortable writing sharp copy as they are reading GA4 data, combining digital strategy, content, performance marketing and genuinely excellent writing. You'll take ownership of the website, SEO/AEO, paid digital activity and the email programme, and you'll have a Marketing Executive reporting into you to help make it happen.

What you'll be doing

• Owning the website day-to-day, content, UX and conversion, while continually testing and improving the customer journey
• Leading SEO and AEO strategy, making sure the brand shows up brilliantly across traditional search and emerging AI-powered discovery
• Owning paid media strategy across social, search and display, briefing and holding an external agency to account
• Running the email programme and comms calendar, newsletters, campaigns, segmentation; to drive ticket sales, repeat visits and secondary spend
• Managing and developing a Marketing Executive
• Using data and insight (GA4, SEMrush and beyond) to make every decision commercially sharper
• What they're looking for:
• Strong digital marketing experience, ideally in a consumer-facing business
• A proven track record managing and optimising websites and digital customer journeys (WordPress a bonus)
• Solid, practical SEO/AEO knowledge and comfort with tools like SEMrush
• Experience running paid campaigns across social, search and/or display, including agency management
• Excellent copywriting and editing skills - this really matters here
• Email marketing experience and strong GA4 fluency
• Some experience managing or mentoring a direct report, or the appetite to grow into it
• Experience in visitor attractions, entertainment, leisure, hospitality or another high-volume consumer environment would go down very well, as would agency-side PR experience, but neither is a dealbreaker if the rest stacks up.

If you want to be the person shaping how people discover, book and fall in love with a brand people already love visiting - get in touch!

• Location & Workplace Policy
• Central London4 days office, 1 day WFHSalary & Benefits£40,000 - £50,000 per annum25 days holiday, pension, healthcare, life insurance, summer Friday’s (early finish) and discounts on tickets and events
• If you would like a confidential chat about this role or your next career move, then please send your CV to jodie.clayton@majorplayers.co.uk or connect via LinkedIn: Jodie Clayton
• Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities.
• As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/