Director, Solution Consulting - CRM Solutions

As the Director, North CRM Solution Consulting, you run the day-to-day pre-sales engine for CRM across the Nordics, Benelux, Sweden, and adjacent markets. You lead first-line Solution Consulting managers and individual contributors, and you are the leader closest to the deals.

You know what each team is working on, what is landing with customers, and what is stalling. Your job is to remove the blockers, keep the team focused and motivated, and make sure Solution Consulting moves in step with its CRM selling peers. This is an execution role at heart: you make the engine go fast.

You report to the AVP, EMEA CRM Solution Consulting, who sets regional strategy and direction.

What you'll do...

Own the number -- deliver CRM NNACV for EMEA North

• Carry accountability, with your first-line managers, for EMEA North CRM NNACV targets and contribute to the EMEA goal of double-digit ACV growth.
• Forecast technical win rates and deal-by-deal readiness, and raise risk to the AVP early rather than late.
• Work with EMEA North CRM sales leaders to focus Solution Consulting time on the opportunities, use cases, and industries where CRM wins fastest.

Know the deals on the ground

• Maintain a detailed, current view of what each team is working on: active opportunities, technical stage, proof-of-value status, and next steps.
• Know what is working and what is not, and act on it in the weekly deal and pipeline rhythms rather than in a quarterly review.
• Join key customer, POV, and escalation discussions where technical credibility or senior air cover is needed.

Remove blockers and keep the team focused

• Be the first escalation point for anything that slows a deal: environment access, resourcing conflicts, unclear scope, product gaps, or competing demands.
• Protect the team's time by clearing distractions, cutting low-value requests, and making sure ICs spend their time on the deals that matter most.
• Make sure every IC knows what good looks like on their deals and has what they need to deliver it.

Lead and develop first-line leaders and ICs

• Coach first-line managers on deal reviews, technical strategy, and POV execution, and hold them to consistent motions and communication rhythms.
• Recruit, develop, and retain strong technical talent, and build a bench of ready-now first-line leaders.
• Give direct, regular feedback to ICs and managers, and address performance issues early.

Keep the team motivated and aligned to selling peers

• Recognize wins visibly and often, and build a team rhythm that keeps morale and momentum high.
• Run joint pipeline and deal reviews with CRM sales, value, partner, and product counterparts so Solution Consulting and selling teams operate as one engine.
• Agree coverage, account plans, and proof strategy with the AEs before they reach the customer.

Drive the shift to POV-centric selling and the FDE model

• Make working proof-of-value the default way the team earns technical trust, and help ICs move toward the Forward Deployed Engineer model of building alongside customers.
• Use AI automation tools and standard POV frameworks to speed up demos, environment provisioning, and repeatable assets.

Connect the field to CRM product

• Channel technical wins, losses, and product gaps from your team to the AVP and CRM product leaders, using specific, deal-level examples.

To be successful in this role you have

• 6+ years in a leadership role in Solution Consulting or a comparable pre-sales or technical sales function, including managing first-line leaders and individual contributors.
• Still credible on the deals: you can scope a POV, work through an architecture question, or join a customer call without losing the thread.
• A consistent record of owning and delivering against ACV / NNACV or equivalent revenue-tied targets in a software or SaaS environment.
• Experience leading distributed teams across the Nordics, Benelux, Sweden, and adjacent markets and operating effectively across cultures, languages, and time zones.
• A working understanding of the CRM market and how AI and agentic automation are changing it.
• Fluency with AI and automation tools and a bias toward using them to simplify how work gets done.
• Experience moving a team from demo-centric to POV / proof-of-value-centric selling.
• Clear, direct communication, and the ability to set a standard and hold first-line leaders to it.
• Good operating judgement: knows when to escalate, when to decide, and when to get out of the way.
• A talent-focused leader who can recruit, develop, and retain strong technical leaders and ICs.
• Bachelor's degree in a technical or business field, or equivalent work experience.
• Expected to travel up to 40% of the time on average, including across the Nordics, Benelux, Sweden, and adjacent markets.

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