Associate Manager, Wholesale Marketing

Who You Are

• The Associate Manager, 360 Marketing supports the development and execution of full-funnel marketing strategies that strengthen brand presence across wholesale partners.
• This role coordinates media campaigns, in-store activations, influencer programs, and asset delivery, ensuring all initiatives are executed accurately, on time, and aligned with business priorities.
• The ideal candidate is detail-oriented, organized, proactive, and comfortable managing multiple projects while collaborating with cross-functional teams.
• What You’ll Do:1. 360 Marketing Execution
• Support the execution of 360 marketing plans that enhance customer engagement across wholesale digital and in-store channels.
• Coordinate with retail media networks and partner marketing teams to secure placements during high-traffic periods and ensure campaigns support acquisition and retention goals.
• Track campaign performance and share insights to support optimization and future planning.
• 2. Media Planning & Coordination
• Assist in building and executing onsite and offsite media campaigns, including video, paid social, programmatic display, and sponsored product ads.
• Partner with retail media networks and agency teams to ensure campaigns launch accurately and deliver against benchmarks.
• Manage internal creative timelines to ensure timely delivery of media assets, collaborating with sales to highlight priority products.
• Review media plans for targeting accuracy, leveraging retailer first-party data and internal learnings.
• 3. In-Store Event Support
• Plan and execute in-store activations across key markets, ensuring all logistics, communication, and materials are delivered on time.
• Spearhead 360° marketing strategy to drive awareness for events through influencer partnerships, mall marketing initiatives, paid media, and out-of-home (OOH) advertising.
• Develop and manage a network of local vendor partners for in-store events, ensuring successful execution and creating opportunities for continued collaboration.
• Coordinate with sales teams, retail development, store teams, and vendors to ensure smooth execution of experiential activations, seasonal programs, and value-add services.
• Track event performance and customer segment data to measure impact and inform future strategies.
• 4. Influencer Program Coordination
• Partner with internal influencer teams and wholesale partners to identify and secure on-brand creators for retail-supported campaigns.
• Collaborate with internal influencer team to align brand influencer campaigns into appropriate wholesale programs per account.
• Manage influencer logistics including product selection, shipping coordination, content review, and reporting.
• Support upper-funnel initiatives that drive awareness and engagement during key selling moments.
• 5. Brand Imagery & Asset Management
• Deliver brand imagery, static assets, and video assets to wholesale partners on schedule, ensuring all teams receive correct and complete files.
• Ensure wholesaler brand pages are updated with the latest campaign creative and imagery ahead of seasonal launches.
• Maintain seasonal product cadence calendars and distribute them to partners to support photoshoot planning and product prioritization.
• Own the development of seasonal wholesale shot lists in partnership with Sales and the Fashion Office, ensuring key products are prioritized and photographed to support the needs of top wholesale accounts each season.
• Drive cross-functional coordination with Sales and Visual Merchandising to ensure signage is developed, produced, and distributed to wholesale accounts in support of key seasonal launches.
• Collaborate with creative and sales teams to ensure partners receive priority images and understand brand direction.
• 6. Cross-Functional Communication & Process Support
• Serve as a key point of contact between internal teams (sales, creative, brand, digital) and wholesale partners.
• Ensure deadlines, deliverables, and next steps are clearly communicated and followed through.
• Support process improvements to reduce operational gaps, improve organization, and streamline communication.
• Track and maintain annual budgets for each wholesale account, ensuring spending is tracked and managed against allocated funds.
• You’ll Need to Have:3 - 5 years of experience in marketing, retail marketing, media planning, or wholesale marketing.
• Strong project management and organizational skills with the ability to manage multiple deadlines.
• Experience coordinating campaigns across digital media, retail media networks, or influencer programs.
• Strong communication skills and comfort working with cross-functional teams.
• Analytical mindset with the ability to interpret media performance data and identify insights.

Experience supporting in-store events or experiential marketing is a plus.

We’d Love to See:

Accurate and timely execution of campaigns, events, and asset delivery.

Strong cross-functional communication and reduced operational gaps.

Improved usage and consistency of brand imagery across wholesale-led marketing.

Positive performance across media, influencer, and event KPIs.

Demonstrated ability to manage details while supporting broader strategic goals.

The Company is an equal employment opportunity employer. The Company’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws.

The Company also prohibits harassment of applicants and employees based on any of these protected categories.

• At Capri Holdings Limited, we are committed to providing a fair and accessible recruitment process.
• If you require a reasonable accommodation for the interview or application process, please contact our Talent Acquisition team at Capri
• Talent
• Acquisition@Capri
• Holdings.com.

In compliance with certain Pay Transparency laws, employers are required to disclose a salary range. The salary for this position will vary based on role requirements, skill set and years of experience.

About Us

Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, Michael Kors, and Michael Kors Mens, including accessories, ready-to-wear, footwear, watches, jewelry, and a full line of fragrance products.

Michael Kors stores are operated in the most prestigious cities in the world, including New York, Los Angeles, Chicago, London, Milan, Paris, Dubai, Seoul, Tokyo, Hong Kong, Shanghai, and Rio de Janeiro. In addition, Michael Kors operates digital flagships across North America, Europe, and Asia, offering customers a seamless omnichannel experience.

At the center of it all is a designer who has created an enduring and iconic luxury lifestyle brand with a distinctive point of view and global reach. Michael Kors has a sharp focus on providing his customers with accessories and clothes that are consistently polished, chic, relaxed, and glamorous. Kors has also been the recipient of numerous industry awards and accolades within the fashion industry.

The fashion designer also focuses on giving back. For more than 35 years he has been a passionate supporter of God’s Love We Deliver, a New York-based non-profit organization that cooks and delivers nutritious meals to people living with serious illnesses in and around New York City.

In 2013, in a move to broaden his philanthropic efforts, Michael Kors launched “Watch Hunger Stop,” partnering with the United Nations World Food Programme (WFP) to help fight world hunger. Proceeds from annual special-edition products and other targeted initiatives help provide food to children through WFP’s school meals program.

To date, Michael Kors has helped WFP deliver over 35 million meals (and counting) to hungry children.