Manager of Digital Strategy & Brand Engagement for Business and Financial Operations – Division of

The Division of Student Affairs seeks a Manager of Digital Strategy

& Brand Engagement to serve as a strategic business partner

responsible for the marketing and communication functions across

the Business and Financial Operations (BFO) units. Reporting to the

Associate Vice President for Business & Financial Operations,

you will contribute through leadership of the integrated marketing

strategy for our high-impact units: Housing Services, Dining

Services, Facilities & Space Planning, Conference & Event

Services, and Pre-College Programs. This role offers the chance to

manage a diverse portfolio, use cutting-edge analytics, and

directly influence student life at Carnegie Mellon

University.

Working in close partnership with BFO leadership and in direct

consultation with University Communications and Marketing for brand

compliance and marketing project support and execution, the Manager

of Digital Strategy & Brand Engagement is responsible for

overseeing the development, implementation, and execution of

strategic marketing and communication plans that promote and

support a diverse portfolio of programs and services that enhance

the student experience and stakeholder engagement. This includes

the creation and coordination of all digital marketing projects,

campaigns, and outreach events (e.g., housing application periods

and room selection, meal plans, nutritional education, and summer

programming).

Additionally, the Manager of Digital Strategy & Brand

Engagement is charged with maintaining brand consistency, driving

customer engagement, and utilizing data analytics to optimize

campaign performance. This role also consults with Student Affairs

Marketing & Communications to ensure alignment with divisional

and central efforts.

Core responsibilities include

• Strategic Marketing and Planning: Plan, implement, and

execute both long- and short-term marketing strategies, including

campaign management, for Student Affairs’ BFO units, done in

consultation and partnership with the respective department

heads.

• Brand Storytelling & Multimedia Design: Create

compelling visual and video content that captures the CMU student

life and stakeholder experience. Ensure all production adheres to

the highest university brand and accessibility standards.

• Digital and Social Media Management: Develop, schedule,

and manage social media content creation and engagement strategies

across platforms (e.g., Instagram). Maintain and update

departmental websites and apps to ensure accurate, user-friendly,

and engaging content.

• Vendor and Stakeholder Management: Manage relationships

with external partners like graphic designers and printers.

Collaborate with internal leadership and external partners to

support major events and promotional campaigns.

• Data-Driven Performance & ROI: Establish and manage

key performance indicators (KPIs) and utilize advanced analytics

tools (e.g., Google Analytics, social listening) to quantify

campaign effectiveness and provide actionable insights for

leadership and input to revenue forecasting.

• Digital Content Oversight: Oversee the social media

content calendar, coordinate the design and production of visual

assets, and manage email communication to current and prospective

residents.

• Website and Copywriting: Maintain and edit website

content to ensure accuracy regarding policies, rates, and

deadlines. Write and edit short-form advertising copy and video

scripts for campaigns and storytelling projects.

• Outreach and Events: Coordinate and support events,

including tabling and informational presentations across the BFO

units.

• Collaboration & Partnerships: Work in close

collaboration with BFO department heads, divisional and university

partners, to ensure projects are delivered on time and align with

departmental goals.

Adaptability, excellence, and passion are vital qualities within

Carnegie Mellon University. We are in search of a team member who

can effectively interact with a varied population of internal and

external partners at a high level of integrity. We are looking for

someone who shares our values and who will support the mission of

the university through their work.

You should demonstrate

• Thorough understanding of email marketing platforms and website

Content Management Systems (CMS).

• Strong project management and change management skills to

effectively lead cross-functional projects with diverse

stakeholders.

• Strong oral and written communication skills.

Qualifications

• Bachelor’s degree in marketing, Communications, Public

Relations, or a related field.

• Minimum of 5+ years of progressive professional experience in

advertising, marketing, or digital communications.

• Proficiency in graphic design tools and software (e.g., Adobe

Creative Suite or Canva).

• Demonstrated experience managing social media platforms and

using analytics metrics.

• A combination of education and relevant experience from which

comparable knowledge is demonstrated may be considered.

Requirements

• Successful pre-employment background check

Additional Information

• Ability to work occasional evenings and weekends to support

special events.

• Sponsorship: Applicants for this position must be

currently legally authorized to work for CMU in the United States.

CMU will not sponsor or take over the sponsorship of an employment

visa for this opportunity. Carnegie Mellon is not a qualifying

employer for the STEM OPT benefit: only the 12-month OPT may be

used to work at Carnegie Mellon.

Joining the CMU team opens the door to an array of exceptional

benefits.

Benefits eligible employees enjoy a wide array of

benefits including comprehensive medical, prescription, dental, and

vision insurance as well as a generous retirement savings program with employer

contributions. Unlock your potential with tuition benefits , take well-deserved breaks with

ample paid time off and observed holidays , and rest easy with life and accidental

death and disability insurance.

Additional perks include a free Pittsburgh Regional Transit bus

pass, access to our Family Concierge Team to help navigate

childcare needs, fitness center access , and much more!

For a comprehensive overview of the benefits available, explore

our Benefits page .

At Carnegie Mellon, we value the whole package when extending

offers of employment. Beyond credentials, we evaluate the role and

responsibilities, your valuable work experience, and the knowledge

gained through education and training. We appreciate your unique

skills and the perspective you bring. Your journey with us is about

more than just a job; it’s about finding the perfect fit for your

professional growth and personal aspirations.

Are you interested in an exciting opportunity with an

exceptional organization?! Apply today!

Location

Pittsburgh, PA

Job Function

Communications

Position Type

Staff – Regular

Full Time/Part time

Full time

Pay Basis

Salary

More Information

• Please visit “ Why Carnegie Mellon ” to learn more about

becoming part of an institution inspiring innovations that change

the world.

• Click here to view a listing of employee benefits
• Carnegie Mellon University is an Equal Opportunity

Employer/Disability/Veteran .

• Statement of Assurance