Who we are

Plaay is premium clean chocolate built to take on Cadbury and Lindt - not by beinghealthier-than-thou, but by selling something they don’t: freedom. No diet guilt, nocompromise, no boring. We’re the cool best friend in a category full of lectures, and we’rebuilding the next great chocolate brand out of Dubai.

We’re early, we’re scrappy, and we move fast. That’s the point.

The role in one lineGet Plaay into the best cafés in Dubai - and make the people behind the counter fall in lovewith the brand the way you have.

The job has two halves, and they matter equally: winning cafés and growing them. Anyonecan drop off product once. The real value is in accounts that stay, reorder, and champion us.

Win the caféHit the ground across Dubai’s café scene - independents, specialty spots, the placeswith taste - and pitch Plaay as the chocolate they should be serving and selling.

Tell the Plaay story so well that people want in - you’re the brand’s voice in the room.

Follow up, negotiate, close. Get us on the shelf, on the menu, by the register.

Own your pipeline: track who you’ve spoken to, what’s landed, what’s next.

Grow the café (this is where the value is)Make sure Plaay is placed properly - front of shelf, at the register, eye-level, neverburied. How we show up on-site is half the battle.

Keep accounts stocked: watch what’s selling, catch low inventory before they run out,drive the reorder.

Train and energise café staff so they sell Plaay for you - the person behind the counteris your best salesperson when they love the brand.

Be the face of the relationship: check in, solve problems fast, make every café feellooked after.

Spot the upsell - new SKUs, bigger formats, better placement, in-café activations.

Feed insights back to the team - what’s selling, what’s not, what cafés are asking for,where the opportunity is.

This is a field role. You’ll be out, not behind a desk - and you’ll own your accounts longafter the first yes.

Who you are

We’re not looking for a CV full of partnerships titles.
We’re looking for raw ability andhunger.
You probably:
Can walk into a room and make people like you - and like what you’re selling.
Communicate beautifully.
In person, on the phone, over text.
Learn fast and don’t wait to be told twice.
Genuinely get Plaay and want to evangelise it.
Are organised enough to run your own pipeline without being chased.
Want to grow into something much bigger - and are willing to earn it.
No prior partnerships or sales experience required.
We’ll train you.
What we can’t train ishunger and likeability.
How you’ll be paid
Base salary + commission on every café you land.
The harder you push and the better youclose, the more you make.
Skin in the game from day one.

Where this goesThis is a launchpad, not a dead end. Prove you can land cafés and we’ll widen your worldfast - bigger partnerships, influencer campaigns, more ownership, more responsibility.

We’re building toward something huge, and the people who help build it grow with it.

What success looks likeMonth 1: You know the brand cold, you’ve shadowed the playbook, and you’re already incafé doors.

Month 3: You’ve landed your first wave of cafés, you’re keeping them stocked andplaced right, and you’ve built a live pipeline.

Month 6: You’re a known face in Dubai’s café scene, your accounts are healthy andreordering, and Plaay is showing up exactly where it should - and selling through.

This isn’t for you ifYou need a rigid script and zero ambiguity.

You want a 9-to-5 behind a desk.

You’re waiting for someone to hand you everything.

How to apply

We’re not after a CV with all the right words.
We want to see that you get us. So instead of along application, do two things:
1. Answer one question: Why Plaay?
Why this brand, why this role, why now.
Not “I need ajob” — tell us what makes you want to walk into cafés and convince Dubai we’re the nextgreat chocolate.
If the brand doesn’t move you, this isn’t your role, and that’s okay.
1. Send us a raw video.
A short one - 60 to 90 seconds - telling us why you want tocollaborate with Plaay.
And read this part carefully: we are not judging your editing, yourlighting, or how cinematic it looks.
Shoot it on your phone.
No production, no polish needed.

We just want to see you - your energy, your confidence, and whether you can make us feelwhat you feel about the brand. That’s the whole job, so show us you can do it.

One quick thing: please make sure we can actually open your video. Either attach it directlyto your email, or if you send a link (Google Drive, Dropbox, YouTube, etc.), set it to “anyonewith the link can view” so we’re not stuck requesting access. If we can’t open it, we can’twatch it.

Ready? Send your why and your video to rashi@shopplaay.com. Convince us you’re the one who can get Plaay into every café worth being in.