Performance Marketing Manager

Position: Manager – Performance Marketing

What you will do

Own end-to-end performance marketing execution across key paid channels such as Google Ads and Meta Ads

Plan, execute, and optimize campaigns across search, display, video, and app campaigns (UAC/PMax)

Drive continuous experimentation to improve core performance metrics like CAC, ROAS, and conversion rates

Analyze campaign performance using tools like Google Analytics, Firebase, Appsflyer, and Singular

Monitor and optimize marketing spends to maximize ROI and scale campaigns efficiently

Identify trends, insights, and growth opportunities across existing and new paid channels

Work closely on app performance and user acquisition funnels, improving conversion across key touchpoints

Collaborate with creative teams to test and scale UGC (User

Generated Content) creatives for better performance

Conduct competitor and market analysis to benchmark and improve campaign effectiveness

Present performance insights and actionable recommendations to stakeholders in a clear, structured manner

What you will need

Experience in performance marketing with hands-on expertise in Google Ads and Meta Ads

Strong experience in managing app marketing campaigns and analytics tools such as Appsflyer, Firebase, Singular, and Google Analytics

Proven track record of managing and scaling high-budget campaigns

Strong analytical mindset with the ability to interpret data and drive decisions

Proficiency in Excel for data analysis and reporting

Experience in campaign tracking, attribution, and performance measurement

Ability to work cross-functionally and communicate insights effectively to stakeholders

Bonus

Experience working with UGC creatives strategy and testing

Basic understanding of SQL, HTML, CSS, or JavaScript

Prior experience in high-growth or app-first businesses