Job Summary
Antsglobe Technologies is looking for an experienced and results-driven Google Ads Specialist to manage, optimize, and scale paid advertising campaigns across multiple platforms. The ideal candidate should have a strong understanding of PPC strategies, audience targeting, and performance optimization to drive high-quality leads and maximize ROI.
Responsibilities And Duties
- Plan, create, and manage Google Ads campaigns (Search, Display, Video, Shopping)
- Conduct in-depth keyword research and competitor analysis
- Optimize campaigns for performance, conversions, and ROI
- Set up and manage conversion tracking (Google Tag Manager, GA4)
- Perform A/B testing on ad creatives, copies, and landing pages
- Monitor campaign performance and generate detailed reports
- Manage and allocate budgets efficiently across campaigns
- Implement remarketing and audience targeting strategies
- Collaborate with design and content teams for ad creatives
- Stay updated with Google Ads policies, trends, and algorithm updates
- Identify growth opportunities and scale successful campaigns
Required Skills & Tools Must-Have
- Google Ads (Search, Display, YouTube, Shopping)
- Google Analytics (GA4)
- Google Tag Manager
- Keyword research tools (SEMrush, Ahrefs, Google Keyword Planner)
- Conversion tracking & attribution models
- Strong analytical and data interpretation skills
- Landing page optimization & CRO basics
- Budget management & bid strategies
- Good-to-Have: Meta Ads (Facebook/Instagram), LinkedIn Ads, Microsoft Ads, basic HTML/CSS knowledge, CRM integration
- Soft Skills: Strategic thinking, problem-solving ability, attention to detail, communication skills, ability to work independently in a remote setup
