SUMMARY: The National Account Manager (NAM) is responsible for developing and managing strategic relationships with key national retail and/or food service accounts.
This role drives revenue growth, profitability, and market share for the company’s food products across large-scale customers (e.g., grocery chains, club stores, mass retailers, distributors). The NAM serves as the primary point of contact for assigned customers and collaborates cross-functionally to execute sales strategies, promotions, and category initiatives.
Location: Austin, Tx or San Antonio, Tx
KEY RESPONSIBILITIES
- Own and manage relationships with national retail or foodservice accounts
- Serve as the main liaison between the customer and internal stakeholders (marketing, supply chain, finance)
- Build long-term strategic partnerships and elevate customer engagement at multiple level.
- Develop and execute annual account business plans aligned with company growth objectives
- Drive distribution, pricing, shelving, and promotional strategies
- Achieve or exceed revenue, volume, and margin targets
- Lead Joint Business Planning (JBP) with key accounts
- Own account-level P&L, including trade spend and profitability
- Manage forecasts, demand planning, and inventory coordination
- Analyze sales performance and adjust strategies accordingly
- Leverage syndicated data (Circana, Nielsen, SPINS) to identify trends and opportunities
- Provide category insights to customers to support assortment and merchandising decisions
- Monitor competitive activity and market dynamics
- Partner with marketing on promotions, product launches, and brand strategy
- Work with supply chain to ensure product availability and service levels
- Collaborate with finance on pricing, trade spend optimization, and ROI analysis
- Negotiate contracts, pricing, and promotional agreements
- Ensure execution of in-store programs and merchandising initiatives
- Support new item setups, SKU optimization, and assortment reviews
- QUALIFICATIONS & EDUCATION:Bachelor’s degree in Business, Marketing, or related field
- Minimum (7) seven years of sales/account management experience in the CPG or food industry
- Experience with private label or branded food products
- Omnichannel (eCommerce, club, grocery, mass) experience
- Prior experience with category management or shopper insights
- Proven success managing large national accounts
- Experience working with retailers, distributors, or foodservice operators
- Revenue and volume growth
- Gross margin and trade spend efficiency
- Distribution gains and shelf placement
- Forecast accuracy
- Customer satisfaction and retention
