About this Position The Trade & Shopper Marketing Manager is responsible for developing and executing channel and shopper marketing strategies across GCC markets to drive category growth, increase market share, strengthen retailer partnerships, and improve in-store execution excellence.
What you´ll do
- Develop and execute GCC trade and shopper marketing strategies aligned with brand and commercial objectives.
- Translate category and shopper insights into actionable channel and customer plans.
- Drive Perfect Store execution standards across key channels and customers.
- Lead annual trade activation-calendar planning in alignment with marketing and sales priorities.
- Work closely with Key Account Managers and Sales teams to develop customer business plans and channel strategies
- Analyze shopper behavior, category trends, competitor activities, and market dynamics to identify growth opportunities
- Design and implement impactful shopper activation programs, promotions, and in-store campaigns to drive sales and brand visibility.
- Manage retailer activation plans for key accounts and strategic customers and ensure strong execution excellence across all customer touchpoints.
- Partner with Sales, Marketing, Supply Chain, and Finance teams to deliver business targets and maximize ROI.
- Support new product launches through go-to-market planning, launch execution, and post-evaluation analysis.
- Manage trade marketing budgets effectively with strong focus on ROI and efficiency.
- Prepare regular business reviews, insights, and recommendations for senior
