Manager Digital Branding

Key Responsibilities

• Digital Branding & Strategy
• Develop and execute the university’s digital branding strategy.
• Maintain consistent brand identity across all digital platforms.
• Enhance online visibility and reputation of the university.
• Plan branding campaigns for admissions, rankings, placements, research, and events.
• Social Media Management
• Manage official social media handles Create engagement campaigns for students, faculty, alumni, and parents.
• Monitor trends and audience engagement metrics.
• Website & SEOCoordinate website updates and landing page optimization.
• Improve organic rankings through SEO best practices.
• Ensure mobile-friendly and user-focused digital experiences.
• Monitor website traffic using analytics tools.
• Content & Campaign Management
• Lead creation of digital content: Reels/videos Blogs/articles Admission creatives Email campaigns Brochures and newsletters Coordinate with design agencies, photographers, and content creators.
• Execute paid advertising campaigns Admissions Marketing Support
• Generate quality leads for student admissions.
• Support campaigns for UG, PG, PhD, executive education, and online programs.
• Track campaign ROI and conversion rates.
• Analytics & Reporting
• Analyze digital campaign performance.
• Prepare monthly branding and engagement reports.
• Use of latest tools

Required Qualifications

• MBA/PGDM in Marketing, Digital Marketing, Mass Communication, or related field.
• Bachelor’s degree in Marketing, Media, Journalism, or Communication.
• Certifications in digital marketing preferred.
• Experience5–10 years of experience in digital marketing/branding.
• Experience in education sector/university branding preferred.
• Proven experience handling large-scale digital campaigns.

Required Skills

• Digital marketing strategy SEO & SEM Social media marketing Branding & communication Content planning Performance marketing Video/reel campaign management Analytics & reporting Team coordination Vendor management