Manager - Social Media & Copy

• Role
• Manager
• Social Media & Copy

Location - Mumbai

Responsibilities

• Ability to transform briefs into compelling copy in sync with brand philosophy
• Should be adept at ideation, strategy and copywriting for social media channels primarily Instagram, Twitter and LinkedIn
• Understanding of YouTube channels and ability to create content for the same (along with team members). Good to have: script writing
• Aware of social media analytics that can be optimized to create a data driven social media strategy
• Work closely with internal and external stakeholders to ensure that the social media and YouTube channels content calendars are followed
• Guide team members for timely execution and reporting
• Should be creative and have a strong sense of design aesthetics
• In sync with social media trends and ability to transform them into actionable for the brand
• Impeccable English creative writing skills
• Enthusiastic and passionate about growing brands on digital.

Requirements

• 3-4 years experience in social media
• Able to work efficiently in a fast-paced, startup environment
• Impeccable English writing skills, degree or postgraduate degree in Mass Communication, Digital Marketing or Copy Writing preferred
• Understanding of how to maintain consistent tone of voice across all brand channels
• Comfortable with both short and long format content (more of short format)
• Must have: Experience in copy writing for social media channels.
• Good to have: Script writing skills
• Previous experience in advertising agencies and D2C companies preferred
• History of successfully growing Instagram channel for a brand