CRM Marketing Manager

CRM ManagementMaintain and optimize CRM systems.

Manage customer databases and ensure data accuracy.

Segment customers based on behavior, demographics, and purchase history.

Develop customer retention and loyalty programs.

Analyze customer feedback and satisfaction metrics.

Marketing Strategy & ExecutionPlan and execute marketing campaigns across digital and offline channels.

Develop promotional calendars and product launch plans.

Coordinate with sales, operations, and product teams.

Manage email, SMS, WhatsApp, and social media campaigns.

Monitor campaign performance and ROI.Customer Retention & EngagementCreate personalized customer communication strategies.

Increase repeat purchases and customer lifetime value.

Design loyalty, referral, and membership programs.

Reduce customer churn through targeted initiatives.

Data Analysis & ReportingTrack KPIs such as customer acquisition cost, retention rate, conversion rate, and ROI.Prepare monthly and quarterly performance reports.

Use analytics tools to identify growth opportunities.

Team & Vendor ManagementCoordinate with creative agencies, media partners, and vendors.

Lead marketing executives and CRM teams.

Manage marketing budgets and resource allocation.

Key Skills Required

• CRM Software (Salesforce, Zoho CRM, HubSpot, Microsoft Dynamics)
• Digital Marketing
• Customer Lifecycle Management
• Data Analytics & Reporting
• Email & Automation Marketing
• Communication & Leadership
• Campaign Planning and Execution
• Common KPIsCustomer Retention Rate
• Customer Lifetime Value (CLV)
• Lead Conversion Rate
• Revenue Growth
• Campaign ROICustomer Satisfaction Score (CSAT)
• Net Promoter Score (NPS)