Sales Executive – HORECA / Institutional

This role is with METRO Cash & Carry India Ltd. (a unit of Reliance Retail)

Job purpose

• Increasing sales of relevant articles amongst HORECA (Hotels, Restaurants, Caterers) & Institutional customers
• Job dimensions: Planning daily and weekly visit to the customers and acquisition of new customers in the assigned area
• Key Responsibilities & Accountabilities
• Creation of daily and weekly sales plan and order lists
• Diligently follow the customer visit plan every day
• Managing the accounts of 80 -140 customers
• Interacting with customers regularly and developing relationship with them
• Identifying bulk order opportunities and capitalizing on them
• Increase the number of buying customers and basket size of customer
• Identifying and rectifying de-growth amongst the customers
• Enrollment and tagging of new customers with sales potential
• Understanding customers business and recommending articles to them
• Coordinating with logistics and full-service desk for delivery
• Assisting visiting customers with their purchase from the store
• Ensuring timely delivery of orders and managing bulk orders
• Coordinating with internal stake holders for special pricing
• Continuously updating knowledge about articles and offers
• Coordinating with customers for orders during Invoice level promotions
• Track customer wise sales and keep a check on customer balance
• Identify customers with a high sales potential and get them tagged
• Achieving sales & margin target month on month & annually
• Promote sales of private label products in the upcountry market
• Assisting customers with festive gifting options from Metros catalogue
• Finding potential customers who can use metros festive gifting offerings
• Coordinating with main cash team for payment processing.