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hinge-health
Hinge Health is on a mission to make our products and programs available to more people in 2026—and we need a strategic operator to help us get there. As our Demand Generation Manager, you'll be the architect behind multi-channel campaigns that fuel our B2B sales pipeline, bringing digital health solutions to millions of people living with musculoskeletal pain.
This isn't just about generating leads; it's about building the engine that connects employers, health plans, and partners with care that transforms lives. Hinge Health Hybrid Model We believe that remote work and in-person work have their own advantages and disadvantages, and we want to be able to leverage the best of both worlds.
Employees in hybrid roles are required to be in the office 3 days per week, for the full 8 hours of a typical business day. The San Francisco office has a dog-friendly workplace program.
What You'll Accomplish In your first 3 months: You'll analyze current paid advertising campaigns (LinkedIn, Google Ads, display) and identify quick-win optimizations to improve lead quality and reduce cost-per-acquisition You'll leverage AI-powered tools (Writer, Anyword, data enrichment platforms) to scale campaign production and improve targeting precision with existing resources You'll take ownership of at least one high-impact campaign from brief to execution, testing messaging and channel mix to establish your baseline performance In your first 6 months: You'll launch a series of targeted account-based marketing (ABM) campaigns in partnership with Commercial Marketing, driving engagement with key accounts You'll optimize paid channel performance , implementing tracking improvements and building dashboards in Google Analytics to measure campaign ROI and pipeline contribution You'll establish a testing framework for continuous campaign optimization, running A/B tests on ad creative, landing pages, and audience segmentation to increase conversion rates by at least 15% In your first year: You'll own the demand generation strategy for one or more key segments (employer, health plan, consultant, or ecosystem partners), delivering measurable pipeline growth aligned to business targets You'll act as the primary strategist for paid media investments, managing external relationships and budget allocation to maximize ROI across channels You'll scale what works , creating repeatable playbooks and processes that the broader marketing team can leverage—embodying our "Think Long-Term" principle
Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.
Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match. Modern life stipends: Manage your own learning and development Culture & Engagement Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind.
We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities.
If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter. By submitting your application you are acknowledging we are using your personal data as outlined in the personnel and candidate privacy policy.
Beware of Phishing Attempts: We've noticed an increase in phishing where fraudsters impersonate employees and send fake job offers to steal sensitive information. We'll never ask for financial details during the hiring process and only use "@ hingehealth.com " emails. If you receive a suspicious offer, stop communication and report it to the US FBI Internet Crime Complaint Center.
To verify an email from our recruiting team, forward it to security@hingehealth.com .
Matched to your profile
We surface this role because it matches profiles like yours, not because we vet the employer. Always confirm the pay, location, and remote details on hinge-health's official site before you apply.