SMB Demand Generation Marketing Manager, Japan (Contract)

Who We Are

Notion is the collaborative AI workspace where teams and agents think together . We're building one place where your knowledge, projects, meetings, and AI tools live side by side, so work is faster, clearer, and less fragmented. Millions of individuals, small teams, and large companies run their work on Notion. Notinos (our employees) are customer zero in bringing this future of work to life.

We care about craft, building things that last, and the belief that great work is still fundamentally human. Our goal isn’t to ship the next feature. Each and every team of Notinos is working to set the standard for how humans work together in the AI era.

From building a business’s system of record to making and managing AI agents to automating away the busy work, we care deeply about giving our customers more time for their life’s work.

About The Role

We are seeking a demand generation marketing professional to support marketing execution for the SMB sales segment in Japan. You will partner closely with cross-functional stakeholders—including the Japan sales org, Japan and global marketing teams, and external agencies—to coordinate campaign requests and delivery.

You will also manage marketing operations, including submitting campaign requests, building emails in our marketing system, uploading lists after events and webinars, coordinating webinar and event logistics with agencies, managing POs and procurement in our systems, and reporting on performance.

What You'll Achieve: Develop a strong understanding of the Notion product and the SMB user/buyer journey to identify the highest-impact plays for the segment. Partner with SMB Sales leadership to set program priorities, define target audiences and goals, and align on campaign plans—proactively communicating progress, results, and learnings to stakeholders.

Own end-to-end execution of events and webinars —from planning and logistics through day-of delivery and post-event lead management—translating the agreed program plan into flawless execution. Partner closely with SDRs to ensure timely follow-up, clean lead handoffs, and maximum pipeline impact.

Execute demand gen campaigns in our marketing automation platform (e.g., nurture/engagement programs), including audience/segmentation setup and campaign builds, in coordination with Japan + global marketing teams on content and messaging (e.g., gated offers). Partner with APAC Marketing Ops and BizTech to keep GTM systems running smoothly (marketing automation platform, Salesforce, Outreach, Sansan)—including intake/ticketing, operational processes, and system governance (e.g., lead scoring changes, integrations, and best practices). Own lead and pipeline reporting for the SMB segment , tracking key KPIs and regularly assessing pipeline health to inform optimizations across programs.

Skills You'll Need to Bring

• 5–7 years of experience managing and executing demand generation programs and campaigns for B2B companies.
• Proven track record of hitting aggressive growth goals by leveraging campaigns such as email and webinars, with expertise in end-to-end campaign development, execution, and measurement.
• Proficiency with marketing automation platforms, SFDC, Outreach, Sansan and Figma.
• Customer-centric and insight-driven.
• You understand the customer journey and each influencer in the decision-making process, and you use customer insights to design campaigns.
• Strong cross-functional relationship-building skills.
• You’ve worked closely with sales, content, SDRs and operations partners.
• Experience planning and executing webinars from start to finish.
• Previous experience working with global teams.
• Native-level Japanese and business-level English proficiency (both written and spoken) are required.
• Nice to Haves: Be a Notion power user and are already an advocate for the tool.
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• For some roles, AI fluency is a core requirement — when that’s the case, we'll say so explicitly in the qualifications.
• People who thrive here don’t treat AI as a novelty.
• They use it to think better, and make their work easier for others to build on. Equal Opportunity & Accommodations We hire talented people from a wide range of backgrounds.
• If you’re excited about this role but don’t meet every bullet, we still encourage you to apply.
• Notion is an equal opportunity employer and does not discriminate on the basis of any legally protected characteristic.
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