We are hiring a performance-focused Digital Marketing Expert with strong execution capabilities across paid media, tracking infrastructure, funnel optimization, and ROI-driven campaigns. This role requires deep understanding of conversion tracking, event architecture, attribution models, and scaling strategies across multiple platforms.
Key Responsibilities
- Paid Media Campaign Management (Full Funnel Execution)Platforms
- Meta Ads Manager
- Google Ads
- LinkedIn Ads
- Snapchat Ads
- YouTube Ads
Campaign Types (Must Have Hands-On Execution)Lead Generation Campaigns
- Instant forms (Meta Lead Ads)
- Landing page conversion campaigns
- CRM-integrated lead capture (webhooks/API)
Conversion Campaigns
- Website purchase / signup optimization
- Funnel-based conversion (TOFU–MOFU–BOFU)
- Event-based optimization (Add to Cart, Purchase, Lead)
App Install Campaigns
- Google App Campaigns (UAC)
- Meta App Install campaigns
- Firebase SDK integration for in-app events
Traffic Campaigns
- Website visits (landing page optimization)
- Blog/content traffic for SEO support
Brand Awareness & Reach
- CPM-based campaigns
- Video views, engagement campaigns
Engagement Campaigns
- Post engagement
- Page likes/follows
- Video watch optimization
Remarketing / Retargeting
- Website visitors
- Abandoned cart users
- Video viewers (25%, 50%, 75%)
- Advanced Tracking & Analytics ImplementationTracking Stack (Mandatory Hands-On)
- Google Tag Manager
- Google Analytics (GA4)
- Firebase
- Meta Pixel
- Google Ads Conversion Tracking
- Google Search Console
- Third party tools
Event Tracking ImplementationWebsite Events
- Page View
- View Content
- Add to Cart
- Initiate Checkout
- Purchase
- Lead Submission
Custom Events
- Button clicks (WhatsApp, Call, Form Submit)
- Scroll depth tracking
- Video engagement tracking
App Events (Firebase)
- App Install
- First Open
- In-App Purchase
- Registration
- Engagement events
Google Ads Event Setup
o Lead form submit
o Purchase
o Phone call tracking
o WhatsApp click tracking
- Enhanced Conversions setup
- Import conversions from GA4
Attribution & Data Accuracy
- First-click vs Last-click vs Data-driven attribution
- UTM parameter structuring
- Cross-platform tracking validation
- Deduplication (Meta + Google events)
- Campaign Optimization & ROI ScalingKPIs to Manage
- CTR (Click Through Rate)
- CPC (Cost Per Click)
- CPL (Cost Per Lead)
- CPA (Cost Per Acquisition)
- ROAS (Return on Ad Spend)
Optimization Techniques
- A/B testing (Creatives, Copy, Audience)
- Funnel drop-off analysis
- Budget reallocation based on performance
- Bid strategy optimization (Manual CPC, Target CPA, Max Conversions)
Scaling Strategy
- Horizontal scaling (new audiences)
- Vertical scaling (budget increase)
- Lookalike audience expansion
- Retargeting segmentation
- Audience Targeting & Segmentation
- Custom audiences (website visitors, CRM data)
- Lookalike audiences (1%, 3%, 5%)
- Interest-based targeting
- Behavioral targeting
- Geo-targeting (city/state level campaigns)
- Creative Strategy & Performance Content
- Ad copywriting (high CTR + conversion-focused)
- Creative briefs for designers
- Video ad scripting (hooks, retention, CTA)
- Performance creatives (UGC style, testimonial ads)
- SEO & Organic Growth Support
- Keyword research (short-tail + long-tail)
- On-page SEO optimization
- Basic technical SEO understanding
- Blog optimization for traffic support
- E-Commerce Performance Marketing (Advanced)Platforms
- Amazon Seller Central
- Flipkart Seller Hub
- Other Ecommerce platforms
Campaign TypesGoogle Shopping Ads
- Product feed setup via Merchant Center
- Feed optimization (title, description, attributes)
- Performance Max campaigns
Amazon Ads
- Sponsored Products
- Sponsored Brands
- Sponsored Display
E-commerce Funnel
- Product page optimization
- Conversion rate optimization (CRO)
- Cart abandonment retargeting
- Dynamic product ads (DPA)
- Account Setup & InfrastructureInitial Setup Responsibilities
- Ad account creation & structuring
- Business Manager setup (Meta)
- Pixel installation & verification
- Domain verification
- Conversion API (CAPI) setup
Landing Page Optimization
- Conversion-focused UI/UX
- Page speed optimization
- Mobile-first design validation
- Reporting & Dashboarding
- Daily performance monitoring
- Weekly & monthly reporting
- Dashboard creation (Google Data Studio / Looker Studio)
- Insights + actionable recommendations
- Competitor & Market Intelligence
- Ad library research (Meta Ads Library)
- Competitor funnel breakdown
- Market trend analysis
- Creative benchmarking
- Client Communication
- Campaign explanation in business terms
- ROI reporting
- Strategy presentation
- Handling revisions and expectations
- Compliance & Data Security
- Ad policy compliance (Meta & Google)
- GDPR/basic data privacy awareness
- Secure handling of client data
Preferred Skills (Bonus)
- Conversion API (CAPI)
- Server-side tracking
- CRM integrations (webhooks, Zapier)
- Funnel tools (ClickFunnels, Webflow, etc.)
Key Skills Required
- Strong hands-on experience in:
o Meta Ads & Google Ads (Mandatory)
o Snapchat Ads & LinkedIn Ads (Preferred)
- Knowledge of SEO & SMO
- Understanding of Amazon & Flipkart marketing
- Strong analytical and reporting skills
- Ability to handle multiple campaigns
Pay: ₹20,000.00 - ₹40,000.00 per month
Work Location: In person
