Channel Sales Manager

Sales Manager – On Trade (UAE)Location: Dubai, UAE (with travel across the Emirates)Reports to: Managing DirectorAbout Drink DryDrink Dry is the Middle East's leading destination for premium non-alcoholic drinks, on a mission to give people a genuinely great alternative without compromise.

As the category grows rapidly across the region, we're building the team to lead it — and we're looking for commercially sharp, hands-on people who want to shape a fast-moving business.

About the Role

We're hiring a Sales Manager – On Trade to own and grow our on-trade business across the UAE, spanning both licensed and unlicensed outlets — hotels, bars, restaurants, cafés, and lifestyle venues. This is a full P&L role: you'll set the strategy for the channel, build and lead a team, win new business, and grow our most important accounts.

It's a rare opportunity to take ownership of a high-growth channel in a category that's only getting bigger.

What you'll do

• Own the P&L for the on-trade channel, with full accountability for revenue, margin, and growth targets across the UAE.Build, lead, and develop a high-performing sales team, setting clear targets and coaching for results.
• Drive new business across licensed and unlicensed outlets, identifying and converting opportunities in hotels, restaurants, bars, and cafés.
• Grow and deepen key accounts, building strong relationships with operators, buyers, and decision-makers.
• Develop and execute the channel strategy, including pricing, promotions, listings, and activation plans.
• Negotiate commercial agreements and ensure profitable, sustainable partnerships.
• Work cross-functionally with marketing, supply chain, and finance to deliver on-trade execution and visibility.
• Track performance, report on KPIs, and adapt the plan based on market and competitor insight.

What you'll bring

• Proven sales management experience in the on-trade / HORECA channel, ideally in beverages, FMCG, or hospitality within the UAE or wider GCC.A strong track record of hitting and exceeding revenue and margin targets, with genuine P&L ownership.
• Experience building and leading sales teams.A solid existing network across UAE on-trade outlets (hotels, F&B groups, hospitality operators) is a significant advantage.
• Commercial acumen — comfortable with pricing, negotiation, and managing profitability, not just top-line sales.A hands-on, entrepreneurial mindset suited to a fast-growing business.
• Strong relationship-building and communication skills.UAE driving licence and willingness to travel across the Emirates.
• Nice to have
• Knowledge of or passion for the non-alcoholic drinks category.

Why join us

Join a category leader at an exciting stage of growth, with the autonomy to build something and the backing to do it well. Competitive salary, performance incentives, and the chance to shape the future of a fast-emerging market.

Drink Dry is an equal opportunity employer. We welcome applicants of all backgrounds