💻 Position: Content & Organic Social Lead📍 Location: Indiranagar, Bengaluru🗓️ Working Days: Full-Time📌 Experience
Required
3–8 years
Role Overview
We're looking for a creative thinker who understands how attention works in the age of short-form content. This role is for someone who knows how to make people stop scrolling, engage with stories, and share content organically. You could be a Content Strategist, Creator, Filmmaker, Copywriter, or Storyteller—but above all, you understand what makes content travel.
Key Responsibilities
- Own and grow the brand's organic social presence, with Instagram as the primary platform.
- Develop content strategies focused on reach, engagement, shares, and brand recall.
- Generate content ideas, write scripts, and create compelling hooks for short-form content.
- Build repeatable content series and scalable content IPs.
- Collaborate with designers, editors, photographers, and creators to bring ideas to life.
- Analyze content performance and derive actionable insights.
- Stay on top of internet culture, platform trends, creator ecosystems, and audience behavior.
- Continuously test new formats, storytelling frameworks, and distribution strategies.
- Translate brand and product stories into engaging, shareable content.
Requirements
- Strong understanding of Instagram, Reels, and short-form content platforms.
- Exceptional storytelling, scripting, and content ideation skills.
- Deep curiosity about audience psychology, attention, and content distribution.
- Ability to identify trends and adapt them creatively for brand storytelling.
- Portfolio showcasing high-performing organic content.
- Experience working with consumer, lifestyle, fashion, travel, or culture-led brands is a plus.
- Comfortable moving quickly from idea to execution.
- If you're someone who constantly analyzes why content goes viral, studies creators and brands obsessively, and believes great content earns attention rather than demands it, we'd love to hear from you.
