Senior Copywriter – Lifestyle & FashionLocation: remoteExperience: 6+ YearsIndustry Preference: Lifestyle, Fashion, Beauty, Culture, D2C Brands
About the Role
We're looking for Senior Copywriter who lives and breathes internet culture. This role requires someone who understands how Gen Z consumes content, communicates online, and engages with brands across platforms.
You should be equally comfortable writing a meme-led Instagram caption, a high-retention Reel script, a campaign concept, or a brand film narrative. If your copy feels native to the platform—not like advertising trying to fit in—we'd love to talk.
What You'll Do
- Lead creative copy and content strategy across social-first campaigns.
- Develop platform-native content for Instagram, YouTube, Snapchat, Reddit, and emerging platforms.
- Write engaging captions, hooks, short-form video scripts, and campaign copy.
- Build and mentor a team of writers and creatives.
- Collaborate with designers, strategists, and content creators to develop integrated campaigns.
- Translate brand objectives into culturally relevant creative ideas.
- Stay ahead of internet trends, meme culture, creator ecosystems, and social conversations.
- Present concepts and creative rationale to internal teams and clients.
What We're Looking For
- 6+ years of copywriting experience, preferably in lifestyle, fashion, beauty, luxury, or culture-focused brands/agencies.
- Strong portfolio showcasing social-first campaigns and digital content.
- Deep understanding of Gen Z internet culture, memes, creator trends, and platform behaviors.
- Ability to write in multiple brand voices while maintaining authenticity.
- Experience leading creative projects and mentoring writers.
- Strong conceptual thinking with excellent storytelling skills.
- Familiarity with content performance metrics and audience engagement principles.
- Bonus Points
- Experience working with fashion, lifestyle, beauty, streetwear, or youth-focused brands.
- Proven track record of creating viral or highly engaging social content.
- Strong understanding of influencer and creator-led content formats.
- Why Join Us?
- You'll have the opportunity to shape culturally relevant campaigns for leading brands, work with talented creative teams, and create content that people actually want to engage with—not just scroll past.
