Head of Marketing/ Chief Marketing Officer

Job Title: Head of Marketing/ Chief Marketing Officer Location: Mumbai (On-site)About DoubleTick: DoubleTick is a mobile-first conversational CRM built on the official WhatsApp Business API, designed to unlock WhatsApp-led sales, marketing, and customer engagement at scale.

It enables businesses to manage conversations through a centralized team inbox, automate workflows with chatbots and bot studio, and drive growth via bulk broadcasting and analytics. With features like WhatsApp Calling, commerce & cataloging, and role-based access, DoubleTick helps teams streamline operations and improve conversion efficiency.

• Backed by Info Edge Ventures and Bee
• Next, the platform serves 10,000+ businesses across India and UAE in 100+ industries.
• Leading brands such as Make
• MyTrip, Royal Enfield, Coin
• DCX, Tarun Tahiliani, Times Media, GRT Jewellers, Malabar Gold and Diamonds, Jaro Education, Sabyasachi, and Dar
• Global trust Double
• Tick to power their customer conversations.
• For more details, check out our website : https://doubletick.io

About the Role

We are looking for a dynamic and results-driven Head of Marketing/ Chief Marketing Officer to lead and scale our marketing function. This role requires a strategic marketing leader with deep experience in B2B enterprise marketing within the CRM, ERP, MarTech, or CPaaS ecosystem.

The ideal candidate will be an all-round marketer with expertise across event marketing, product marketing, and performance marketing, capable of driving brand growth, demand generation, market positioning, and revenue impact.

Key Responsibilities

• 1. Marketing Strategy & Leadership
• Develop and execute the overall marketing strategy aligned with business growth objectives.
• Build, mentor, and lead a high-performing marketing team across multiple functions.
• Collaborate closely with Sales, Product, Customer Success, and Leadership teams to drive business outcomes.
• Establish and track marketing KPIs, ensuring measurable contribution to pipeline and revenue growth.
• 2. Event Marketing
• Own and execute the company’s event marketing strategy, including industry conferences, trade shows, webinars, customer events, partner events, and executive roundtables.
• Drive brand awareness, lead generation, and customer engagement through impactful event programs.
• Measure event effectiveness and optimize ROI through data-driven insights.
• Build relationships with industry associations, partners, and event organizers.
• 3. Product Marketing
• Define product positioning, messaging, and value propositions for enterprise customers.
• Lead go-to-market strategies for product launches, feature releases, and new market initiatives.
• Conduct market research, competitive analysis, and customer insights to strengthen product positioning.
• Enable sales teams with compelling collateral, presentations, case studies, and sales tools.
• 4. Performance Marketing
• Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant channels.
• Drive demand generation, lead acquisition, and conversion optimization initiatives.
• Manage marketing budgets effectively to maximize ROI and campaign performance.
• Utilize analytics and marketing automation tools to improve campaign effectiveness and customer acquisition.
• 5. Brand & Enterprise Marketing
• Strengthen brand visibility and market presence within target enterprise segments.
• Develop integrated marketing campaigns that support business growth and market expansion.
• Create thought leadership initiatives to establish the company as an industry leader.

Required Qualifications

• MBA from a reputed business school (strongly preferred).B.Tech or equivalent technical degree (preferred).10+ years of progressive marketing experience with a strong career growth trajectory.
• Proven experience leading and managing marketing teams.
• Experience working with enterprise customers in B2B environments.
• Prior experience in CRM, ERP, MarTech, CPaaS, SaaS, or enterprise technology companies.
• Excellent verbal and written communication, presentation, and stakeholder management skills.
• Strong analytical mindset with the ability to translate marketing efforts into measurable business outcomes.
• Preferred

Candidate Profile

Demonstrates a clear track record of business impact and value creation across previous organizations.

Has successfully built and scaled marketing functions in high-growth technology companies.

Possesses strong leadership presence and executive-level communication skills.

Combines strategic thinking with hands-on execution capabilities.

Comfortable working in fast-paced, growth-oriented environments.

Why Work With Us? Accelerated Career Growth – Fast-track your way into leadership roles with a clear growth path.

Challenging

Work Environment

• Collaborate with large enterprises and solve complex technology problems. Career Flexibility – Explore transitions into roles like Product Manager and beyond.

Supportive Culture – Work with a friendly, approachable team and management that values people.

Founder-Led Exposure – Get a front-row seat to the startup journey and work closely with the founding team.

Sharpen Customer-Centric Skills – Gain hands-on experience and build strong customer-facing and problem-solving skills.

Hands-On Innovation – Be directly involved in AI bot creation, prompt engineering, and cutting-edge customer engagement solutions