Chief Marketing Officer

Company Description

Goodco India is a growing organization focused on delivering high-quality products and services to diverse markets across India and beyond. The company emphasizes innovation, customer satisfaction, and sustainable growth, leveraging data-driven decision-making and strong stakeholder relationships. Goodco India values collaboration, transparency, and ethical business practices in all aspects of its operations.

Team members are encouraged to bring forward new ideas, take ownership of their work, and contribute to long-term strategic goals. The organization offers a dynamic environment for professionals looking to make a measurable impact on brand and business performance.

Role Description

The Chief Marketing Officer (CMO) at Goodco India is a full-time, remote role responsible for leading the overall marketing vision, strategy, and execution across the organization. The CMO will oversee market analysis, brand positioning, and integrated marketing plans to drive awareness, acquisition, and customer loyalty.

On a day-to-day basis, this role will guide market planning and research, align marketing initiatives with business and sales objectives, and manage multi-channel campaigns. The CMO will lead and mentor the marketing team, collaborate closely with sales, product, and executive leadership, and ensure consistent brand messaging across all touchpoints.

The role also includes overseeing public relations activities, managing external agencies and partners, optimizing marketing budgets, and monitoring performance through clear metrics and reporting.

Qualifications

• Strong expertise in Market Planning and Marketing Management to design and execute strategic, data-informed marketing roadmaps.
• Proficiency in Market Research to analyze customer needs, competitive landscapes, and industry trends for decision-making.
• Experience in Public Relations to manage brand reputation, media relations, and external communications.
• Solid understanding of Sales and commercial drivers to align marketing initiatives with revenue and growth objectives.
• Proven leadership experience in senior marketing roles, preferably as a CMO, VP of Marketing, or similar executive position.
• Demonstrated ability to build, lead, and develop diverse, high-performing remote or hybrid teams.
• Experience with digital marketing, performance marketing, and brand-building across multiple channels and markets.
• Strong analytical skills with fluency in marketing metrics, ROI analysis, and marketing automation or CRM tools.
• Excellent written and verbal communication skills, with the ability to influence and collaborate at executive and board levels.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; an MBA or equivalent advanced degree is preferred.