Marketing Manager

About Chaileela / SuchitamChai cuts across every income bracket in India. Chaileela is built around that - handcrafted blends, real food, spaces that don't feel manufactured. Started in Madhya Pradesh, now 25+ outlets and expanding.

We're not trying to be the Indian Starbucks. Different product, different crowd, different intent.

Suchitam is a premium vegetarian restaurant on NH-44, Murthal - the corridor redefining highway dining in North India. The food is honest, the kitchen is serious, and the bar for service is high. We're building something that earns its reputation from the plate up.

The Role

You'll lead all marketing activity for Suchitam from scratch, while working in parallel with Chaileela's Marketing Manager to support cross-brand campaigns. Two brands at different stages - one fully operational and scaling, one at launch. High ownership, high visibility.

Reports to: CMOManages: Graphic Designer; agency and vendor relationships

Responsibilities

• Own Suchitam's full marketing strategy - digital, social, influencer, PR, and offline
• Build and execute the brand calendar for Suchitam through its launch and early growth phase
• Work alongside Chaileela's Marketing Manager on joint campaigns, shared resources, and cross-brand initiatives
• Manage agency, influencer, and media vendor relationships for both brands
• Track marketing performance metrics and report to leadership with actionable insights
• Coordinate with the Graphic Designer on content production and asset creation
• Drive brand visibility and awareness campaigns for Suchitam on NH-44 and key feeder markets

What we are looking for

• Must-have:2+ years in a marketing role
• F&B, hospitality, or consumer brand experience strongly preferred
• Strong understanding of social media, digital marketing, and content strategy
• Ability to manage multiple brands or workstreams simultaneously without dropping balls
• Data-driven - can measure what works, cut what doesn't, and build a case for budget
• Good to have:
• Prior experience in restaurant, QSR, or food brand marketing
• Strong network with food influencers, bloggers, or media in North India
• Prior experience in an early-stage or founder-led brand environment
• Why Apply
• You'll build a brand from the ground up with direct access to the leadership team of both Suchitam and Chaileela.
• As Suchitam grows, this role grows with it - scope, team, and budget.CTC: Up to 4.8 LPA + ESOPs