Principal Associate - D2C

About The Company

Who are we?

Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary.

We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We’re bold in our thinking, agile in our execution, and collaborative in spirit.

Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.

We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.

From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.

Working at

Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.

Account Management Lead – D2C BrandsRole ObjectiveLead the account management for the Direct-to-Consumer (D2C) brands through a team of Strategic Account Managers to democratize growth across the platform. The primary focus is to amplify the growth of the brands by providing end to end support to the managed brands in terms of driving the growth levers on the Platform.

This leader will manage a direct team of 15+ Strategic Account Managers (SAMs) to drive selection expansion, activation of long-tail brands, and monetization through strategic ad coverage.

Team ManagementDirectly manage and mentor a team of 20 SAMs (Strategic Account Managers).

Oversee a diverse team of third-party consultant (TPC) hires to ensure seamless onboarding and performance management.

Ramp up the SAM team to handle 500+ managed brands, ensuring employee retention and engagement through professional development.

Core Responsibilities

• Strategic Portfolio Growth
• Execute the 2026 growth playbook, targeting over 60% YoY growth through trend-first selection expansion and emerging scale-ups.
• Identify "Article Type" (AT) whitespaces across under-indexed Business Units (BUs) including Women's Western Wear, Kids, and Home Furnishing.
• De-risk the portfolio by diversifying growth from the "Top 50" brands to 250+ "Challenger" brands.
• Selection and Pricing Excellence
• Drive Selection Parity (SDS) to get 80% against competitors and brand-direct websites.
• Oversee automated SDS (weekly) and Net Competitive Index (NCI) (daily) tracking to ensure competitive pricing.
• Manage the onboarding pipeline to add 1.5L+ incremental selections annually through automated crawls and strategic brand partnerships.
• Monetization and Monetization Strategy
• Drive 80% ad coverage for new styles and achieve 100% coverage for SAM-managed brands.
• Optimize the D2C Ads flywheel, targeting a 5% incremental ad spend to fuel inorganic growth.
• Operational Speed and Experience
• Improve "Win with Speed" metrics, increasing Fulfilled by Platform (FBF) unit share to 60%+.Required Skillsaccount planning, commercial acumen, performance metrics analysis, vendor management, stakeholder management, portfolio management, contract management

Required Education

UG