Market Director Marketing Communications Central Valley

Position Overview

We are currently in search of a dynamic, passionate, and skilled Market Director of Marketing and Communications to join the Central Valley as part of the broader California team. In this pivotal role, you will report directly to the regional marketing and communication leadership team and will be instrumental in shaping and executing marketing and communication strategies within our market.

The Market Director leads marketing and communications efforts for all clinics, facilities, and services within the Central Valley market, including the development and implementation of comprehensive marketing and communications strategies and plans.

Where You'll Work: Dignity Health, one of the nation’s largest health care systems, is a 22-state network of more than 9,000 physicians, 63,000 employees, and 400 care centers, including hospitals, urgent and occupational care, imaging and surgery centers, home health, and primary care clinics.

Headquartered in San Francisco, Dignity Health is dedicated to providing compassionate, high-quality, and affordable patient-centered care with special attention to the poor and underserved. For more information, please visit our website at www.dignityhealth.org.

Key Responsibilities

• Works with market executives and leaders to establish annual marketing and communications strategies aligned with local strategic plans and overall market priorities.
• Leads a market-based marketing and communications team to oversee functions including media relations, advertising, social media, internal communication, external communications, public relations, and brand/reputation management.
• Develops, implements, and monitors comprehensive marketing and communication strategies that align with the goals and strategies within the respective market, the broader region, and the enterprise as a whole.
• Works with system and regional teams and associated agencies and partners to determine the best opportunities for media placement across all services.
• Develops and maintains detailed annual budget reconciliation and tracking reports for marketing and communications spends.
• Functions as a point of contact for media inquiries to ensure that relationships with media representatives and outlets are managed, including proactive media pitches, press releases, and media kits to generate positive media coverage.
• Develops and implements crisis communication plans to effectively manage and respond to potential crises or emergencies.

Required Qualifications

• Education: Bachelors in Marketing, Communications, Business, or related field
• Experience Required: Minimum of 10 years of experience in marketing and/or communications roles, preferably within the healthcare industry
• Qualifications: Minimum of 5 years of management experience