Public Relations and Social Media Associate

About Us

Since 1977, LAGOS has been a pioneer in fine jewelry, combining precious materials and expert craftsmanship to offer modern, iconic styles for women and men. Founded by master jeweler, Steven Lagos, the brand’s signature Caviar collections offer bold, unique styles that encourage personal expression. Today, Steven’s daughter.

Kate Lagos serves as Associate Designer and Brand Stylist, continuing the tradition of excellence and creativity that defines the brand’s iconic Caviar collections.

About You

You are an organized, proactive communicator with a passion for storytelling, brand building, and digital engagement. You are naturally curious, eager to learn, and excited to contribute to a luxury brand through media relations, social media engagement, and meaningful customer interactions.

You possess a collaborative mindset and an understanding of how public relations and social media work together to elevate brand awareness and customer connection. You are energized by building relationships, supporting successful events and campaigns, and helping create a positive and engaging brand presence across channels.

Position Summary

This role supports the execution of public relations initiatives and social media efforts that strengthen brand awareness, engagement, and reputation. This role assists with media relations, press outreach, event coordination, and social media engagement while helping ensure a consistent and elevated brand experience across digital platforms.

Working closely with cross-functional partners across marketing, creative, digital, customer experience, and retail teams, this position combines strong organizational skills, effective communication, and a passion for luxury branding to support campaigns, storytelling initiatives, and customer engagement efforts.

Essential Functions

Public Relations & Brand Communications

• Support media relations activities by maintaining targeted media lists, monitoring coverage, researching opportunities, and assisting with media outreach efforts.
• Coordinate editorial product loans, track requests and placements, and maintain accurate reporting, coverage, and clipping summaries.
• Organize press materials, imagery, product information, and other brand assets to support storytelling initiatives and media opportunities.

Events, Collaboration & Project Coordination

• Support PR events, product launches and influencer activations by coordinating logistics, vendors, gifting, travel, and event-related communications.
• Partner with marketing, creative, digital, eCommerce, retail, and customer experience teams to execute integrated campaigns and provide social media support during key brand moments.
• Manage multiple projects simultaneously while maintaining strong organization, attention to detail, and adherence to deadlines.
• Stay informed on industry trends, emerging platforms, influencer activity, and best practices to contribute ideas and support innovation across PR and social media initiatives.

Social Media Community Management & Engagement

• Support execution of the brand's social media strategy by assisting with content calendars, platform management, and campaign coordination across Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, and emerging channels.
• Monitor social media activity and engage with followers through comments, direct messages, and mentions while maintaining a positive, brand-aligned community experience.
• Monitor social sentiment, identify engagement opportunities, and escalate customer service issues, sensitive inquiries, or potential brand concerns when appropriate.
• Track and report on social media performance, engagement trends, and audience insights to support continuous improvement and strategic decision-making.

Qualifications

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.
• 1–2 years of relevant internship or professional experience in public relations, social media, marketing, or communications.
• Strong written, verbal, and interpersonal communication skills.
• Excellent organizational skills with exceptional attention to detail.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Experience with Microsoft Office Suite (Excel, Word, PowerPoint, Outlook).
• Familiarity with major social media platforms and social media best practices.
• Experience using social media management, media monitoring, or reporting tools preferred.
• Interest in luxury, fashion, jewelry, beauty, or lifestyle brands preferred.
• Positive attitude, strong initiative, and willingness to learn.
• Flexibility to support occasional evening and weekend events.

What Success Looks Like

Success in this role is defined by the ability to support impactful brand storytelling, foster meaningful audience engagement, and consistently execute PR and social media initiatives with accuracy and professionalism.

Brand Engagement: Contributes to positive community interactions and helps strengthen audience engagement across social platforms.

Operational Excellence: Maintains accurate tracking, reporting, and project coordination while consistently meeting deadlines.

Effective Communication: Supports media, influencer, and cross-functional relationships through timely, professional, and organized communication.

Continuous Growth: Demonstrates curiosity, develops expertise in public relations and social media best practices, and proactively identifies opportunities for improvement.

Key Performance Indicators

• Timely maintenance of all PR tracking grids
• Seamless event logistics coordination
• Error-free social content execution
• Increased social engagement rates
• Manager & stakeholder feedback

Core Competencies

To thrive and grow with our company, you must possess and continue to develop the following competencies:

• Customer Focus: Ensuring that the internal and external customer’s perspective is a driving force behind strategic priorities, business decisions, organizational processes, and individual activities; crafting and implementing service practices that meet customers’ needs; promoting and operationalizing customer service as a value.
• Driving for Results: Setting high goals for personal and group accomplishment; using measurement methods to monitor progress towards goals; tenaciously working to meet or exceed goals while deriving satisfaction from that achievement and continuous improvement.
• Building Trusting Relationships: Using appropriate interpersonal styles to establish relationships with customers and internal partners; interacting with others in a way that promotes openness and trust and gives them confidence in one’s intentions.
• Adaptability: Maintaining effectiveness when experiencing major changes in work responsibilities or environment; adjusting effectively to change by exploring the benefits, trying new approaches, and collaborating with others to make change successful.
• Growth Orientation: Harnessing technical expertise, continuous learning, and commitment to improvement to optimize processes, address challenges, and achieve impactful results.

Equal Employment Opportunities

LAGOS is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, age, disability, marital status, pregnancy, national origin, or citizenship. We are committed to a diverse workforce. We value all employees’ talents and support an environment that is inclusive and respectful.

Other Duties

Please note this job description is not intended to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

#Hybrid

The Pay Range For This Role Is

55,000 - 65,000 USD per year(NYC Showroom)