Digital Marketing & Operations Technologist

$60,000 - $75,000 DOE - Starting Salary Range

This position is on-site and is not eligible for remote work.

BASIC FUNCTION

The Digital Marketing & Operations Technologist is responsible for executing, optimizing, and measuring Yakima Federal’s digital presence. This role bridges creative strategy and technical execution, with a strong focus on lead generation through SEO/SEM, improving customer retention via CRM-driven email marketing, and maintaining a high-performing, compliant website.

ESSENTIAL DUTIES

• Manage and optimize all Paid Search (PPC) campaigns to drive high-intent traffic for lending and deposit products.
• Execute on-page and technical SEO strategies to maintain top-tier local search rankings.
• Conduct keyword research and competitor analysis to identify growth opportunities within primary market areas.
• Serve as the primary administrator for the bank’s website, ensuring all content is accurate, current, and compliant with regulations.
• Build and optimize landing pages for specific marketing campaigns.
• Monitor website analytics and provide monthly reports, focusing on conversion goals.
• Manage the marketing CRM, including list segmentation and data integrity.
• Develop and deploy automated email "journeys" for customer onboarding, cross-selling (e.g., HELOCs to mortgage holders), and customer retention.
• Collaborate with IT to ensure accurate data integration and flow between systems.
• Manage the daily execution and scheduling of social media content across all platforms.
• Monitor community engagement and respond to inquiries in a timely, professional manner.
• Oversee "Google Business Profile" listings for all branch locations to ensure local SEO accuracy.
• Assure compliance with all bank policies, procedures and processes, and all applicable state and federal banking laws, rules and regulations.
• Support the Marketing Manager with ongoing campaigns and special projects.
• Assist with event coordination, setup, and execution.

Required Education Experience and Skills

• 3–5 years in digital marketing, preferably within the financial services, insurance, or a similarly regulated industry.
• Strong proficiency in Google Ads and Google Analytics.
• Experience with content management systems (CMS), such as WordPress.
• Familiarity with CRM/Email Automation tools (e.g., 360).
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Excellent written and verbal communication skills.

Pay and Benefits

We offer a comprehensive benefits package that includes

• Medical
• Dental
• Vision
• Group Life/AD&D Insurance
• Group Long Term Disability
• Voluntary Life Insurance
• Voluntary AD&D Insurance
• Voluntary Group Legal Insurance
• Voluntary MetLife Benefits (Accident, Critical Illness, and Hospital Indemnity)
• Flexible Spending Account
• Employee Assistance Program

Employees accrue 8 hours of sick leave per month, 40 hours of vacation after 6 months, 80 hours of vacation annually after 1 year of employment (vacation accruals increase depending on years of service), and receive approximately 11 paid holidays per year.

Salary range for a Digital Marketing & Operations Technologist is $60,000 - $80,000. “Other Compensation” includes a Semi-Annual Incentive Program payout and employer funded Defined Pension Plan in addition to an employee’s base salary.

PHYSICAL DEMANDS AND WORK ENVIRONMENT

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Physical demands: While performing duties of job, employee is required to stand; walk; sit; use hands to finger, handle, or feel objects, reach with hands and arms; talk, hear, and see. Employee must occasionally lift up to 65 pounds with or without accommodations.
• Work environment: Normal office environment; moderate office noise
• Current driver’s license and a vehicle are required to drive in the course of performing assigned duties and responsibilities.

Yakima Federal Savings & Loan is an Equal Opportunity Employer of all including Veterans and individuals with disabilities.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 509-248-2634, extension 122 for assistance.

Skills

Accidental Death and Dismemberment (AD&D), Analysis Skills, Banking Regulations, Campaigns, Communication Skills, Competitive Analysis/Strategy, Competitive Research, Content Management Systems (CMS), Cross-Selling, Customer Relationship Management (CRM), Customer Retention/Renewal, Data Quality, Driver's License, Email Marketing, Email Software, Event Management, Federal Laws and Regulations, Financial Services, Flexible Spending Accounts, Google Analytics, Home Equity Line of Credit (HELOC), Hospital, Insurance, Keyword Research, Lead Generation, Legal, Life Insurance, Loans, Marketing, Marketing Campaign, Media Schedule, Mortgage, Multiplatform/Cross-Platform, Multitasking, Onboarding, Online Marketing, Organizational Skills, Pay-Per-Click Advertising, Physical Demands, Presentation/Verbal Skills, Project/Program Management, Regulations, Reporting Skills, Research Skills, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Search Ranking, Social Media, State Laws and Regulations, Technical Strategy, Time Management, Web Analytics, Web Site Monitoring, Wordpress, Writing Skills

About the Company

Yakima Federal Savings & Loan