Job Summary
We are seeking a versatile and hands-on Marketing Manager to lead, develop and maintain marketing initiatives / strategies, campaigns and branding assets for a dual role in both wholesale and retail marketing. This role is pivotal in driving business growth, enhancing customer relationships, while expanding and deepening our brand awareness / market presence.
The ideal candidate will possess excellent organizational, leadership, and creative skills, with experience in project / campaign management and prior industry experience in cannabis marketing and/or branding.
If you are motivated by challenges and have a proven track record in branding, marketing, and social media, we want to hear from you.
Ability to Commute or Relocate to Atlantic City, NJ.
Duties
- Manage creative productions, marketing assets, graphic design, video production, flyer / digital materials and web development.
- Manage and create content for all social media channels (Facebook, Instagram, LinkedIn, others) and influencing both the Agri-Kind NJ brand and product lines as well as High Rollers dispensary, Lounge, Club and Productions.
- Maintain and grow the Company brand books to align with branding roadmap / revisions and ensure coverage and integration of new products.
- Manage the design, procurement, and inventory management of all company swag and promotional items.
- Manage all CRM for retail companies and ensure regular outreach to customers via allowable contact methods.
- Develop marketing strategies for new and existing products.
- Develop packaging designs for new products in alignment with corporate branding
- Explore new markets and branding approaches to expand the customer base.
- Collaborate with the operations, sales team, and senior management team to create promotional and advertising campaigns that align with company and sales goals.
- Conduct market research to identify trends, customer needs, new business opportunities, and competitive landscapes.
- Travel to locations to perform marketing assessments, popups, support product promotions, and long-term business relationships.
- Coordinate with vendors and external partners to execute marketing initiatives within budget and timeline constraints for events, sponsorships and collaborations.
- Oversee and plan the development of marketing collateral, including brochures, catalogs, and presentations for overall branding, web content and events.
- Coordinate with management teams to align marketing efforts with sales objectives and support lead generation activities.
- Build contact list for High Rollers Dispensary, Lounge, Club and Productions patrons
- Responsible for launching new products and campaigns, tracking their performance, and implementing enhancements through various marketing channels, including direct marketing, on-site pop-ups, social media, promotions, trade shows, and other advertising initiatives
Experience
- Proven experience in Cannabis or Beverage applied marketing, branding, and/or creative role.
- 3+years of experience performing Facebook, Instagram, Linkedln and other social media promotions and ads.
- Website maintenance / social media experience, and creative development experience are a must.
- Demonstrated leadership skills with the ability to motivate and develop a high-performing marketing team.
- Event management experience is a plus.
- Excellent customer service skills with a commitment to client satisfaction.
- Ability to thrive in a fast-paced environment while managing multiple priorities effectively.
- Strong analytical skills to assess market trends and make data-driven decisions.
- Bachelor's degree in marketing, Business Administration, or related field.
- 2+ years of experience in Marketing, preferably in the cannabis industry.
Pay: $55,000.00 - $65,000.00 per year
Benefits
- Employee assistance program
- Employee discount
- Health insurance
- Paid time off
Work Location: In person
