Assistant Director of Marketing and Communications Hybrid

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Job Summary

How to Apply

A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position.

Job Summary

The Assistant Director of Marketing and Communications (MAC) will have primary responsibility for developing the marketing strategies at the University of Michigan-Flint.

You will be asked to oversee the establishment, integration, and management of marketing campaigns, both digital and traditional, while enhancing the reputation, promotion, and visibility of the university and its academic programs to further the primary goal of attracting students to the university and driving prospects through the admissions funnel.

The Assistant Director will provide strategic and active management of all marketing functions and will help create engaging marketing content for use across a variety of platforms to increase engagement with our target audiences, including prospective students and their parents/guardians.

You will focus on optimizing the impact of UM-Flint's digital marketing campaigns, provide art direction for graphics used in content packages and strategize the most effective use of the university's content on multiple digital outlets. The Assistant Director will need to define project scopes and coordinate project timelines with internal and external partners.

You will report to the Director of MAC.

Responsibilities

• Develop, present and implement a comprehensive annual digital marketing strategy that enhances the reputation of, increases the visibility of, and drives traffic to the university website. The plan should focus on short and long-term strategies, goals and engagement and integrate print, web, ecommunications, social media, SEO search and other new technologies.
• Monitor implemented marketing strategies and assess for effectiveness, including applicant response,and track results. Revise plans and strategies to align with enrollment targets.
• Track the performance of digital campaigns and social reach using available online analytic tools.
• Prepare and submit quarterly reports on trends and traffic and benchmark the report against leading institutions.
• Manage the timeline and budgets to develop marketing materials.
• Conduct market analysis and create strategic marketing plans.
• Negotiate contracts and payments for ad placement on social media and other platforms.
• Identify campaign trends, recommend solutions and communicate results.
• Demonstrate familiarity with web and digital marketing strategies, experience in digital content management systems (specifically, WordPress), project management skills and associated software, Google Adwords, Google Analytics and reporting.
• Create new TV video commercials for brand marketing purposes.
• Manage the university's marketing budget across all agency partners.
• Develop and maintain an annual media plan.
• Implement and maintain the university's marketing design guidelines.
• Manage contract negotiations with outside vendors and/or agency partners.
• Manage RFP process for agency partner and/or supplier contracts.
• Offer creative expertise and manage marketing campaigns for the university's schools/colleges.
• Manage all procurement purchase order requests related to departmental marketing efforts.
• Manage the lead-generation process across agency partners.
• Manage and coordinate SEO and SEM efforts with agency partner(s), MAC and schools/colleges.
• Manage and create marketing materials for various projects as needed

Required Qualifications*

• Bachelor's degree in a related field or equivalent combination of relevant education and/or experience.
• Five or more years of relevant professional experience in marketing and communications.
• Previous experience developing successful targeted marketing campaigns.
• Demonstrated outstanding organizational, communication, writing, and editing skills, including AP style.
• Knowledge of best practices for content, including accessibility requirements for web content, SEO principles, and how content is deployed across various platforms and measured through analytics.
• Experience with computer software such as Google Suite, Microsoft Office Software Adobe Creative Cloud or other image editing software.
• Experience with WordPress or similar Content Management Systems.

Why Work at U-M Flint?

In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family, and plan for a secure future.

Benefits include

• Generous time off
• A retirement plan that provides two-for-one matching contributions after 12 months of eligible service with immediate vesting.
• Many choices for comprehensive health insurance
• Life insurance
• Long-term disability coverage
• Flexible spending accounts for healthcare and dependent care expenses.

Eligibility for benefits based on your job group, your appointment percentage and the length of your appointment. Learn more about employee benefits and eligibility from the UM Human Resources Benefits and Wellness webpage.

UM-Flint offers tuition support for eligible UM-Flint staff members. In addition, UM-Flint offers dependent tuition support (DTS) for qualified dependents of faculty and staff from all UM campuses. Information can be found at: https://www.umflint.edu/hr/benefits/.

Information about our vision, mission and values can be found at: https://www.umflint.edu/chancellor/leadership-mission-vision/

Modes of Work

Hybrid

The work requirements allow both onsite and offsite work and an employee has an expected recurring onsite presence. On occasion, the employee may be required and must be available to work onsite more frequently if necessitated by unit leadership or their designee and/or the job requirements.

Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the work modes here.

Background Screening

The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks. Background checks are performed in compliance with the Fair Credit Reporting Act.

U-M EEO Statement

The University of Michigan is an equal employment opportunity employer.

Skills

AP Stylebook, Adobe Creative Suite, Advertising Placement, Adwords, Apple Macs, Art Direction, Background Investigation, Benchmarking, Best Practices, Brand Marketing (Branding), Budgeting, Campaigns, Cloud Computing, Computer Skills, Computer Software, Content Development, Content Management Systems (CMS), Contract Management, Contract Negotiation, Editing, Fair Credit Reporting Act (FCRA), Flexible Spending Accounts, Google Analytics, Graphic Design, Healthcare, Image Editors, Image Manipulation, Life Insurance, Market Analysis, Marketing, Marketing Campaign, Marketing Communications, Marketing Plan, Marketing Strategy, Media Buying and Planning, Microsoft Office, Multiplatform/Cross-Platform, Online Marketing, Performance Analysis, Problem Solving Skills, Process Management, Procurement Management, Project Estimates, Project/Program Coordination, Project/Program Management, Purchase Orders, Purchasing/Procurement, Request for Proposals (RFP), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Strategic Analysis, Strategic Planning, Target Marketing, Time Management, Trend Analysis, Web Accessibility, Web Analytics, Wordpress

About the Company

University of Michigan