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Monterey Bay Vascular
Social Media Marketing Manager (Part-Time Contractor, Full-Time Potential)Monterey Bay Vascular & Vascura WellnessAptos
Monterey Bay Vascular is a premier multispecialty medical practice serving the Central Coast, offering comprehensive vascular, wound care, and pain management services. Our expanding wellness division, Vascura Wellness, provides medical aesthetics, hormone therapy, and weight management services rooted in clinical quality and patient-centered care.
We are seeking a Part-Time Social Media Marketing Manager (Contractor) to support our digital presence. This is a 1099 contractor role with flexible hours and strong potential to grow into a long-term or expanded engagement as Vascura Wellness scales.
As our Social Media Marketing Manager, you will enhance and manage Monterey Bay Vascular’s established social media platforms while building Vascura Wellness’s brand and digital presence entirely from the ground up.
This role is ideal for an experienced, creative, and highly independent marketing professional who requires minimal oversight, can manage multiple projects simultaneously, and can confidently develop strategy, create content, and execute campaigns for both medical and wellness-focused audiences.
What You’ll DoMonterey Bay Vascular (Existing Platforms)Review and assess current MBV social media platforms for opportunities and improvements.
Maintain consistent posting schedules across Instagram, Facebook, LinkedIn, X, TikTok, and YouTube.
Produce patient-friendly, medically accurate content related to vascular disease, vein procedures, wound care, PAD, and chronic care management.
Increase engagement, visibility, and patient awareness.
Vascura Wellness (Built From the Ground Up)Create the full digital identity for Vascura Wellness, including branding, messaging, and content strategy.
Launch new social media accounts on Instagram, TikTok, Facebook, X, and other relevant platforms.
Develop visually modern, wellness-focused content highlighting:
Create short-form videos, reels, stories, graphics, and promotional materials.
Maintain organized posting calendars for both MBV and Vascura Wellness.
Tailor content to each platform’s strengths for optimal engagement.
Engagement & CommunicationRespond to comments, messages, and inquiries professionally.
Support promotions, open houses, educational events, and seasonal campaigns.
Highlight provider expertise, staff achievements, and patient experiences (with consent).
Analytics & ReportingTrack key metrics: impressions, engagement, reach, follower growth, video performance, and conversions.
Provide monthly performance summaries with recommended adjustments.
Compliance & Professional StandardsEnsure all content meets HIPAA and California medical advertising regulations.
Obtain required consents for patient-related media.
Maintain professionalism and confidentiality at all times.
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