Digital Marketing Director. Job in Detroit Top Essex Careers

Digital Marketing Director

Join a rapidly growing franchisor in the consumer services industry as a Digital Marketing Director! We're looking for a strategic and hands-on leader to own our digital growth engine and elevate our marketing efforts.

About the Role

• Lead and execute the digital marketing strategy across multiple channels including paid media, website, SEO, CRM, and customer lifecycle management.
• Drive qualified lead generation and enrollment growth by defining the role of each digital channel in the customer journey.
• Ensure cohesive execution of marketing strategies and work closely with marketing leadership to align digital investments with business and franchise growth objectives.
• Develop and lead a high-performing internal digital marketing team while overseeing external digital agency partnerships.

Qualifications

• Bachelor's degree in a relevant field is required; an advanced degree is preferred.
• A minimum of 8 years of experience in digital, performance, or growth marketing leadership.
• Proven track record in leading digital teams and managing agency partners.
• Strong background in marketing analytics, data interpretation, and performance measurement.
• Hands-on experience with CRM, marketing automation tools, paid media platforms, and website optimization.
• A keen interest in digital innovation and emerging marketing technologies.
• Proficiency in Google Workspace is essential; experience with Asana and Mac-based environments is preferred.

Skills

• Exceptional communication skills.
• Ability to simplify complex data into clear narratives.
• A focus on continuous improvement and optimization.

Travel: Less than 10% of the time.

If you're ready to take the lead in driving our digital marketing success, we'd love to hear from you!