About PlaySlotsMobile
PlaySlotsMobile is a rapidly growing sweepstakes casino platform.
We are looking for a Head of Content & Creative to own our content strategy, creative vision, and execution across all platforms. This role will manage internal and external creative resources, including agencies, videographers, editors, designers, and creators, while ensuring all content aligns with the company's growth objectives and brand identity.
This position reports directly to the CEO.
ResponsibilitiesContent Strategy & Planning
- Own the overall content strategy for PlaySlotsMobile.
- Develop monthly content roadmaps and campaign plans.
- Identify content opportunities across social media, influencers, partnerships, and brand initiatives.
- Build systems and processes for content production and distribution.
- Stay current on platform trends and emerging content formats.
Creative Direction
- Define and maintain the PlaySlotsMobile brand voice, visual identity, and creative standards.
- Develop creative concepts, campaigns, and content angles.
- Review and approve scripts, storyboards, and creative assets.
- Ensure consistency across all marketing channels.
Team & Vendor Management
- Manage external creative agencies and contractors.
- Manage videographers, editors, designers, and content creators.
- Coordinate production schedules and deliverables.
- Hold vendors accountable for quality, deadlines, and performance.
Content Production
- Oversee creation of short-form video content for TikTok, Instagram Reels, YouTube Shorts, Facebook, and other platforms.
- Direct creative shoots and content production when necessary.
- Guide scripting, editing, thumbnails, hooks, and content packaging.
- Ensure content output meets production targets.
Distribution & Growth
- Oversee content publishing and distribution strategies.
- Optimize content for reach, engagement, and conversion.
- Develop creator and influencer programs.
- Identify opportunities to expand audience growth.
Performance Analysis
- Monitor content performance metrics.
- Analyze trends, engagement, retention, reach, and conversion data.
- Use performance insights to improve future content.
- Present recommendations and reporting to leadership.
RequirementsExperience
- 5+ years leading content, creative, social media, or brand teams.
- Experience managing agencies and creative vendors.
- Experience building and scaling social media channels.
- Experience overseeing high-volume content production.
- Strong understanding of short-form content ecosystems.
Skills
- Content Strategy
- Creative Direction
- Social Media Growth
- Copywriting & Script Development
- Project Management
- Team Leadership
- Influencer Marketing
- Brand Development
- Content Analytics
- Trend Analysis
Preferred Experience
- Consumer brands
- Gaming
- Sweepstakes
- Sports betting
- Entertainment
- Mobile applications
- Creator economy businesses
- High-growth startups
Success Metrics
Within the first 4 months, this person will be expected to:
- Build a scalable content operation.
- Increase social media reach and engagement.
- Improve content consistency and quality.
- Manage agency and creative resources efficiently.
- Develop repeatable content systems.
- Launch successful creator and influencer initiatives.
- Establish PlaySlotsMobile as a recognizable consumer brand.
Ideal Candidate
The ideal candidate is not a designer, editor, or videographer.
They are a content operator and creative leader who understands how to turn ideas into execution, manage creative teams, build content systems, and drive business growth through content. Their job is to determine what content should be created, ensure it gets produced, and hold everyone accountable for results.
Pay: $48,062.71 - $250,000.00 per year
Work Location: Hybrid remote in McAllen, TX 78504
