Job Location
BOSTON GO & TECH CENTER
Join us in redefining how iconic brands engage on social media! We are looking for a dynamic Social Media Strategist & Creator who excels at blending creative storytelling with a deep understanding of platform mechanics. This is a unique chance to work within our fast-paced, in-house creative studio where your talents will drive content success.
What You'll Do
- Algorithm-Aware Creative & Distribution
- Act as a social algorithm expert, leveraging platform mechanics from TikTok, Instagram, YouTube, and retail media to enhance creative strategy.
- Engineer content optimized for distribution and performance signals.
- Develop effective content frameworks (hooks, formats, storytelling structures) that maximize algorithmic reach.
- Experiment with creative variations to identify what resonates with algorithms.
- Refine content continuously based on real-time performance insights.
- Content Creation & Production
- Conceptualize, create, and publish engaging content tailored for platforms like TikTok, Instagram, and YouTube Shorts.
- Transform product benefits and brand messaging into compelling, scroll-stopping narratives.
- Manage the entire process from idea development to production, publishing, and iteration.
- Performance Optimization & Testing
- Analyze content performance through platform analytics and third-party tools.
- Identify performance drivers to optimize for reach, engagement, and conversions.
- Conduct structured tests on hooks, formats, and messaging.
- Collaborate with media teams for alignment on audience targeting and to mitigate creative fatigue.
- Iterate quickly on successful content with cutdowns, edits, and new formats.
- Trend Mining & Cultural Relevance
- Stay ahead of platform trends, formats, and cultural moments.
- Spot opportunities to engage brands in timely conversations before they peak.
- Adapt trends authentically to fit the platform while remaining true to the brand.
- Ensure brand safety while balancing the need for speed and relevance.
- Platform Intelligence & Strategy
- Keep abreast of changes in algorithms, content formats, and new features.
- Translate changes into actionable creative direction for the team.
- Optimize content for both organic reach and paid initiatives.
Job Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- Deep understanding of social media algorithms, audience behavior, and platform-native formats.
- Proven ability to:
- Analyze performance data effectively
- Translate insights into actionable creative improvements
- Strong storytelling and communication skills.
- Experience in team management.
- Comfortable operating in a fast-paced, test-and-learn environment.
Preferred Qualifications
- Experience with major platforms (TikTok, YouTube, Meta) or within an in-house creative agency.
- Familiarity with video editing and content production tools.
- Knowledge of SEO and discoverability mechanics.
- Experience in integrating organic and paid social strategies.
Compensation at Procter & Gamble varies based on factors like location, role, experience, and skills. Total rewards include salary, bonus (if applicable), and benefits. For more details on our compensation packages, please contact a recruiter during the hiring process.
We are committed to equal opportunity in employment. We embrace diversity and do not discriminate based on race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Immigration Sponsorship is not available for this role.
Procter & Gamble participates in e-verify as required by law.
We support individuals with disabilities by providing necessary accommodations in the application, interview process, and job role.
Job Schedule
Full time
Job Number
R000151156
Job Segmentation
Experienced Professionals
Starting Pay/Salary Range
$110,000.00 - $165,300.00/year
