Content Strategy and Design Lead

Exceptional Hospitality Starts with You

This role is based at our corporate office in Memphis, TN

This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As a Content Strategy and Design Lead, you will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster recognition of loyalty benefits.

On the Content Strategy and Design Team, reporting to the Director of Content Strategy and Design, you will support brand, property and loyalty projects across web, mobile, guest messaging, connected room and other enterprise content initiatives.

What you''ll do during a typical day

• Maintain and help evolve content standards, methodologies, guidelines, principles, and taxonomies for multiple audiences and initiatives.
• Create sitemaps, content audits, taxonomies, content models, and content architecture documents.
• Oversee smaller, less complex projects and contribute to key components of larger initiatives.
• Lead content audits, creative brainstorming sessions and content exploration initiatives.
• Contribute to the product strategy and roadmap planning.
• Partner with all Hilton brands to establish strategies for balancing content standards and tone of voice across digital products.
• You will use content design and strategy methodologies to solve user experience problems, creating clear, contextual content that helps users reach their goals.
• Create product and brand content, including interface and UI microcopy.

How you''ll collaborate with others

• Collaborate with Hilton''s research and optimization teams to ensure content meets user needs and expectations.
• Partner with UX and UI designers to shape the user experience through language, components, and interaction patterns.
• Liaise with product teams and partners to ensure collection of relevant content and information.
• Participate in reviews to ensure products meet business and user objectives.

Projects you''ll take ownership of

• Web and mobile brand and property content design
• Management of AI tools
• Curated website best practices

What It Takes to Make the Stay

You have these minimum qualifications

• Five (5) years of experience creating digital content
• Experience developing content across web and mobile platforms
• Expertise in content design and content strategy, including best practices and industry standards

It would be useful if you have

• Portfolio of content strategy and design work that reflects strategic thinking, creativity, and measurable business impact
• Understanding of AI automation best practices, including responsible use, efficiency, and scalability considerations
• Experience developing content frameworks such as taxonomies, metadata, sitemaps, and content standards

Join an Award-Winning Workplace Culture

At Hilton, we don't just deliver exceptional experiences for our guests-we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we've welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.

Our award-winning culture has earned us repeated recognition on the World's Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands, and a company-wide commitment to providing the best stay for every guest, we're setting new standards for the future of travel.

Whether you're starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career-and help us make every stay a little more magical.

Curious about life at Hilton? Explore our Careers Blog to see why we're more than a great place to stay-we're a great place to work.

Skills

Artificial Intelligence (AI), Automation, Best Practices, Brand Strategy, Channel Marketing, Content Development, Customer Acquisition, Customer Experience, Customer Retention/Renewal, Industry Standards, Marketing, Marketing Campaign, Metadata, Product Planning, Product Reviews, Product Strategy, Resolve Customer Issues, Storytelling, Strategic Planning, Taxonomies, User Experience Design (UXD), User Interface Design, User Interface/Experience (UI/UX), Voice Products, Web Programming

About the Company

Hilton Worldwide Holdings Inc