The Product Marketing Manager is responsible for translating market insight into positioning, go-to-market plans, and sales enablement that drive product growth. The role connects market problems, buyer needs, competitive intelligence, and product value propositions to clear messaging, effective launches, and measurable commercial outcomes.
This role requires strong experience in CRM, customer engagement, and financial services journeys, with deep understanding of relationship management, sales and service workflows, customer lifecycle orchestration, and lending journeys across acquisition, onboarding, origination, servicing, and retention.
Role
Responsibilities
- Market Insight and Buyer Understanding: Gather and synthesize market problems, buyer needs, win/loss insights, customer feedback, and competitive intelligence across CRM, customer engagement, sales automation, service management, digital onboarding, and lending domains to ensure product messaging and go-to-market priorities reflect real market demand
- Positioning and Messaging: Develop clear positioning, value propositions, messaging frameworks, and persona-based narratives AI-driven CRM, personalized engagement, unified customer data, next best action, digital lending journeys, and differentiated value for financial institutions
- Asset Development and Demo Scenario Support: Build high-quality product marketing assets such as presentations, solution briefs, battlecards, use-case narratives, and campaign content, while partnering with pre-sales and product teams to shape compelling demo scenarios that reflect priority banking journeys, buyer pain points, and differentiated product value
- Go-to-Market Planning and Launch: Lead product launch planning and solution marketing initiatives for our products in partnership with product, sales, and marketing teams, including launch readiness, field communication, campaign inputs, internal training, and execution support
- Sales Enablement and Content: Equip sales and business teams with presentations, demos, battlecards, FAQs, objection handling guides, and solution stories that clearly articulate the value of CRM-led engagement, customer lifecycle management, sales and service transformation, lending modernization, and connected customer journeys
- Cross-Functional Market Alignment: Partner closely with product management, pre-sales, sales, customer success, and corporate marketing to bring market context into roadmap discussions and align execution around target banking segments, customer experience priorities, lending transformation initiatives, and commercial objectives
- Demand Support and Program Effectiveness: Contribute to demand generation initiatives by shaping solution-centric campaign inputs, thought leadership, and product marketing programs, while measuring the effectiveness of launches, messaging, and enablement across our products.
- The Product Marketing Manager owns positioning and messaging for our products, launch readiness, sales enablement assets, market-facing narratives, and product-related marketing support.
- The role is expected to connect business value with platform credibility by demonstrating how our solutions help financial institutions strengthen customer relationships, unify customer intelligence, improve service and sales effectiveness, and streamline lending journeys from prequalification to disbursement and follow-up servicing.
- Where applicable, the role may coordinate internal and external campaign support resources to ensure execution against pipeline and awareness objectives.
Qualifications and Skills
- Bachelor’s degree in Marketing, Business, Communications, or a related field5+ years of experience in product marketing, go-to-market strategy, or related B2B technology marketing roles
- Strong experience in CRM, customer engagement platforms, digital banking, lending solutions, or customer lifecycle transformation initiatives, preferably within financial services technology
- Deep understanding of customer engagement journeys across acquisition, onboarding, servicing, sales, retention, and relationship growth
- Good understanding of AI-enabled customer engagement, next best action, workflow automation, digital onboarding, and lending journey use cases in banking
- Strong capability in positioning, messaging, launch planning, sales enablement, and competitive analysis
- Experience working cross-functionally with product management, pre-sales, sales, customer success, and corporate marketing teams
- Knowledge of retail banking, customer relationship management, contact center journeys, service operations, and retail or commercial lending processes is strongly preferred
