Brand Marketing Intern

About Us

Abans PLC has held the dominant position in Sri Lanka's Consumer Durables market for over five decades, fostering a sense of recognition among the populace through its range of innovative, environmentally friendly, and technologically advanced yet user-friendly products and brands.

Abans proudly represents renowned global brands across various categories such as Consumer Electronics, Home Appliances, Kitchen Appliances, Smart Devices, Laptops 6: Laptop Accessories, Furniture, Solar, and more.

The company's longstanding partnership with LG Electronics Inc., Korea, a global leader in innovation and technology for over 35 years, has resulted in Abans being recognized as the top-performing Distributor in South East Asia.

Acknowledged by esteemed global brands including LG, Apple, HP, Lenovo, Acer, Motorola, Oppo, Vivo, Realme, Toto, Elba, Haier, Harman Kardon, .JBL, Marshall, and others, Abans has been appointed as their official partner in Sri Lanka. Abans has consistently led the market in Air Conditioning, Consumer Electronics, Laptops, and Apple Products for the past twenty years.

With a robust distribution network boasting over 1000 touch points nationwide, the company has embraced modern retail practices by securing retail spaces in luxury malls, establishing exclusively branded stores for an unparalleled customer experience, and launching an E-commerce platform that attracts over 600,000 site visits per year.

The Role

• Experience in Brand Strategy and Brand Management, with a keen ability to implement and oversee
• branding initiatives.
• Strong proficiency in Market Research to analyse customer trends and provide actionable insights.
• Effective Communication and collaboration skills to convey brand messaging and work seamlessly with cross-functional teams.
• Knowledge of Brand Marketing principles to create and manage marketing campaigns that align with brand
• goals.
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Familiarity with market analysis tools and brand performance metrics is a plus.
• Creative mindset, attention to detail, and a proactive approach to problem solving.

The Person

• Bachelor's degree in marketing, Business Administration, or related field.
• Strong understanding of brand strategy & positioning
• Experience with social media marketing & content planning
• Basic knowledge of digital ads (Meta, Google)
• Good communication & coordination skills
• Analytical mindset
• Outgoing personality

Note: We kindly request that only genuinely interested candidates apply for this position. If you are truly passionate about the role and confident in your fit, we would love to hear from your side.