AI Creative Content Lead

About Gloria JeansGloria Jeans is one of the largest vertically integrated fast fashion retailers in Russia and the CIS, with a strong heritage in denim and accessible fashion for families and young consumers. The company operates 600+ stores across Russia, Kazakhstan and Belarus, supported by a significant e-commerce presence.

Headquartered in Dubai, GJ is entering a new phase of international expansion across the GCC and global markets. As digital commerce becomes a primary growth engine, creative content is a strategic differentiator — and this role sits at the heart of that ambitio

Role Purpose

The AI Creative Content Lead is a pioneering role at Gloria Jeans, responsible for producing high-quality, scalable, and on-brand visual content — including imagery, video, and motion assets — for brand.com and paid marketing campaigns, leveraging AI-native creative tools.

This role exists at the intersection of creative direction, AI tooling mastery, and e-commerce performance. It is not a traditional creative role: it requires a content producer who can harness generative AI, prompt engineering, and emerging visual tools to produce output at a speed and scale that traditional studios cannot match — while maintaining Gloria Jeans' brand standards and commercial object

Key Responsibilities

• 1. AI-Powered Content Production
• Produce product imagery, lifestyle visuals, and editorial content using generative AI tools (e.g. Midjourney, Firefly, DALL-E, Stable Diffusion, Runway, Kling, Pika, and emerging equivalents)
• Create and refine prompt libraries and workflows for consistent, brand-aligned output
• Retouch, enhance, and adapt AI-generated assets using Photoshop, Lightroom, or equivalent tools
• Generate background replacement, model substitution, and scene composition for PDP imagery at scale
• Produce GJ-branded visual templates for seasonal campaigns, promotions, and category launches.2.
• Video & Motion Content
• Create short-form video content for the website, mobile app, and paid social channels (Instagram, VK, TikTok)
• Use AI video generation and editing tools to produce campaign video at reduced cost and time
• Produce product videos, unboxing formats, and lookbook motion content
• Edit, caption, and subtitle video assets for multi-platform use
• Collaborate with Performance Marketing on creative variations for A/B testing
• 3. E-commerce Content Optimization
• Ensure all content meets e-commerce performance requirements: optimal file size, resolution, format, and load speed
• Produce A/B variant imagery for conversion rate testing on PDP pages
• Align visual output with the online merchandising calendar (drops, promotions, seasonal rotations)
• Support new category launches (Home, Beauty) with dedicated content workflows
• Maintain a content asset library, organized by campaign, season, and category
• 4. Brand Consistency & Quality Control
• Act as the visual quality gatekeeper for all AI-generated content before publication
• Develop and maintain GJ's AI creative style guide — defining what on-brand AI output looks like
• Ensure consistency of color palette, model aesthetics, scene direction, and brand tone across all output
• Collaborate with the SVP Brand & Creative to align AI content with overall brand direction
• Flag and correct AI artifacts, anatomical errors, or off-brand outputs before delivery.
• 5. Pipeline & Workflow Innovation
• Design and own a scalable AI content production pipeline from briefing to delivery
• Establish briefing templates, output standards, and delivery SLAs for content requests
• Evaluate and onboard new AI creative tools on an ongoing basis, recommending adoption where ROI is clear
• Train and upskill wider marketing and e-commerce team members on AI content tools
• Track and report on content output volume, turnaround time, and cost efficiency vs. traditional production
• 6. Cross-Functional Collaboration
• Work with Performance Marketing to supply creative variations for paid campaigns (VK Ads, Meta, programmatic)
• Partner with the Merchandising team to prioritize content production by category, season, and campaign
• Support CRM and lifecycle marketing with email, push, and in-app visual assets
• Collaborate with Digital Product on UX imagery standards and content integration into the website
• Work with external photographers and stylists where hybrid (AI + human) production is required
• Experience3–8 years in digital creative, content production, or visual design — ideally in fashion, retail, or e-commerce
• Demonstrable hands-on experience with AI image and video generation tools (portfolio required)
• Background in e-commerce content production, campaign creative, or digital studio work
• Experience working in fast-paced, high-volume content environments

Technical skills

• Proficiency with generative AI tools: Midjourney, Adobe Firefly, Stable Diffusion, DALL-E, or equivalents
• AI video tools: Runway ML, Kling, Pika, Sora (or equivalents)
• Adobe Creative Suite (Photoshop mandatory;
• Premiere, After Effects a strong plus)
• Understanding of e-commerce content requirements: file formats, compression, aspect ratios, platform specs
• Prompt engineering fluency — ability to write and iterate effective creative prompts
• Familiarity with DAM (Digital Asset Management) systems💎

What we offer

International exposure with multicultural teams and projects across the Middle East.

Career growth in a dynamic fashion retail environment.

Comprehensive benefits package.