Senior Marketing Manager

80Twenty is a boutique marketing recruitment agency that connects high-growth companies with exceptional candidates.

Our client is a leading B2B SaaS platform built for roofing and contracting businesses. They're looking for a Senior Marketing Manager to own demand generation, shape their GTM strategy, and drive measurable pipeline and revenue growth. You'll lead a team of marketers and vendors, work hand-in-hand with sales, product, and customer success, and be held accountable for real outcomes.

This is a role for someone who doesn't just maintain the status quo - they bring fresh strategy, innovation, and elevated impact that pushes the business beyond what it's already doing today.

The ideal candidate can hit the ground running quickly, truly elevate current efforts, and demonstrate advanced strategic thinking, clearly articulate their impact, and provide concrete examples of how they've driven true ROI.This role is hybrid or onsite if preferred, 3-5 days a week.

Core Responsibilities

• Lead campaigns that deliver measurable pipeline and revenue impact across paid media, email, content, events, partnerships, social, and more
• Develop demand generation, PR, and branding strategies that boost awareness and positive brand sentiment
• Identify opportunities to optimize the full-funnel marketing engine across the entire customer lifecycle - from awareness and conversion to retention and loyalty
• Collaborate with product management to define positioning, messaging, and launch plans
• Analyze performance data to make fast, informed decisions and continuously improve ROIDeliver comprehensive plans with clear benchmarks and KPIs, consistently driving to improve performance outcomes
• Build strong cross-functional relationships to ensure alignment across business functions and seamless go-to-market motions
• Coach, mentor, and raise the bar for junior team members and colleagues

What We're Looking For

• 7+ years of B2B SaaS marketing experience
• Deep understanding of demand generation, GTM strategy, and sales alignment
• Proven track record of contributing to pipeline and revenue growth
• Ability to elevate existing programs and bring genuine innovation - not just incremental improvement
• Takes full ownership of outcomes and holds themselves and others accountable
• Leadership presence with the ability to motivate and inspire teams
• Sets high standards for performance and execution
• Continuously seeks ways to improve results, efficiency, and impact
• Self-motivated and comfortable operating with ambiguity
• Key Skills &

Competencies

• Excellent written and verbal communication
• Strong project management and prioritization skills
• Prior experience managing budgets, vendors, or small teams
• Bonus Points For
• Background marketing to SMBs or owner-operated businesses
• Experience in construction tech, FSM, home services, or trades SaaSFamiliarity with PE-backed SaaS environments
• Based in or near Chicago