Head of Omnichannel Retail Media

Company Overview

A rapidly expanding multinational consumer business with growing operations across multiple international markets.

Job Summary

We are seeking a strategic and commercially driven leader to spearhead the development and growth a strong focus on in-store media, digital retail monetisation, and customer engagement capabilities.

This role will be responsible for shaping the long-term vision, building scalable revenue streams, and driving strategic partnerships with key brand partners. The successful candidate will play a pivotal role in transforming retail touchpoints into a high-impact, data-driven media ecosystem that delivers value to both suppliers and customers.

Key Responsibilities

• Strategic Leadership & Business Building
• Define and lead the overall vision, strategy, and roadmap for the business with emphasis on in-store and omnichannel media capabilities
• Develop long-term growth strategies across media, CRM-driven engagement, and retail monetisation initiatives
• Identify new opportunities to expand commercial value across physical and digital retail touchpoints
• Commercial Ownership & Revenue Growth
• Own overall revenue strategy and delivery for retail media initiatives, including advertising, sponsorships, and trade partnerships
• Develop scalable monetisation models and go-to-market strategies to unlock new revenue streams from suppliers and brand partners
• Drive performance tracking, forecasting, and optimisation of commercial outcomes
• Strategic Partnerships & Ecosystem Development
• Build and deepen senior-level relationships with key suppliers, FMCG brands, and strategic partners
• Lead commercial negotiations for integrated retail media solutions, ensuring value creation for both business and partners
• Shape long-term joint business planning with top partners
• Cross-Functional Leadership
• Partner closely with Marketing, Merchandising, Procurement, Operations, Data & Analytics, and IT teams to ensure seamless execution of retail media initiatives
• Embed media solutions into broader commercial and customer engagement strategies
• Drive alignment between in-store execution and overall brand and category strategies
• Leadership & Capability Building
• Build and lead a high-performing team across retail media sales, solutions, and operations
• Develop team capabilities in media strategy, commercial selling, and partner management
• Foster a performance-driven, innovative, and collaborative culture

Qualifications

• Minimum 10+ years of experience in retail media, trade marketing, digital advertising, or commercial partnerships, ideally within a retail or FMCG ecosystem
• Proven track record in building and scaling revenue-generating media or commercial platforms
• Strong understanding of retail ecosystem dynamics, supplier engagement, and category growth drivers
• Demonstrated leadership experience managing high-performing commercial or cross-functional teams
• Experience in CRM, customer engagement strategies, or data-driven marketing is highly advantageous
• Strong commercial acumen with excellent negotiation, stakeholder management, and influencing skills
• Strategic thinker with the ability to operate in a fast-paced, evolving retail environment