Overview
The Marketing Coordinator supports Middle East enterprise healthcare growth by executing field programs and account-based marketing (ABM) activities that generate qualified meetings and pipeline. Reports to Marketing Manager, this role partners closely with Sales to deliver well-run engagements (events, executive roundtables, webinars) and disciplined follow-up.
SpecializationField marketing execution + ABM support: Delivery of programs and account-based activities for Tier 1/2 accounts, with strong coordination across Sales, subject-matter experts (SMEs), and vendors.
Responsibilities
- Execute Field programs (executive roundtables, hosted forums, webinars, conferences): project plans, timelines, speaker coordination, vendor management, attendee experience, and on-the-day delivery.
- Support ABM execution for named Tier 1/2 accounts (as defined by the Marketing Manager and Sales): coordinate contact list preparation, invite waves, tailored event formats, and follow-up motions with Sales.
- Run follow-up operations for the programs you execute: lead capture QA, attendee lists, handoff notes, follow-up cadence coordination with Sales, and meeting scheduling support.
- Create and coordinate content/design assets for field and ABM activities you own—using in-house tools and/or briefing and coordinating third-party vendors for assets such as invitations, agendas, social tiles, banners, signage, email copy, and recap posts.
- Coordinate with the Digital & Marketing Ops Marketing Coordinator to ensure promotion and tracking are set up (landing pages, emails, UTMs), and provide timely inputs required for campaign builds.
- Support partner/customers co-marketing execution where relevant (Go-Live, Interviews, Signing ceremonies, Kick off events and other in account support). Maintain program documentation (checklists, runbooks, post-mortems) and propose practical improvements for future iterations.
- Follow established brand, compliance, and approval processes.
- Manage 3rd party events management organization and establish strong professional relationships.
- Qualification And Experience
- Minimum 2 years’ experience in B2B marketing (field/events/ABM support preferred) Proven ability to coordinate multiple workstreams with deadlines (vendors, speakers, internal stakeholders). Effective writing skills for invitations, event communications, and follow-up messages.
- Strong stakeholders’ management and event management skills Fluent English required;
- Arabic is a plus.
- Personal Specification
- Organized, detail-oriented, and comfortable working from checklists/runbooks.
- Strong communicator who builds trust with Sales and vendors.
- Proactive, solution-focused, and reliable.
- Commercially curious—understands that the goal is meetings/pipeline, not activity volume.
- Team player with a hands-on, execution-first mindset.
- Education and training
- Bachelor’s degree in marketing, communications, business, or related field About Inter
- Systems
- Inter
- Systems, a creative data technology provider, delivers a unified foundation for next-generation applications for healthcare, finance, manufacturing, and supply chain customers in more than 80 countries.
- Our data platforms solve interoperability, speed, and scalability problems for large organizations around the globe to unlock the power of data and allow people to perceive data in imaginative ways.
- Established in 1978, Inter
- Systems is committed to excellence through its 24×7 support for customers and partners around the world.
- Privately held and headquartered in Boston, Massachusetts, Inter
- Systems has 38 offices in 28 countries worldwide.
- For more information, please visit Inter
- Systems.com.
