Digital Marketing Manager

Our client a software and accessories company based in Richmond are looking for a dynamic, multi-faceted Digital Marketing Manager to join a strong, growing team and uplift the online presence of both brands through clear and targeted marketing strategies.

Responsibilities

We are looking for someone to play an essential role in implementing our data driven and information based digital marketing strategy, across all of our locations.

General tasks will include

• Promote our software, training and consultancy solutions online to both businesses and individuals using SEO, PPC, social media, email and partnerships
• Work closely with the Sales and Marketing Manager to develop and maintain our annual marketing calendar, annual events and marketing budget
• Develop a content strategy for the business and work with 3rd parties to deliver this – both for acquisition and retention purposes
• Create digital assets for use across all digital marketing channels
• Lead generation and conversion rate optimisation
• Use Google Analytics and other relevant insight tools to analyse performance and identify improvement opportunities
• Develop performance dashboards to ensure important insights are communicated and acted upon
• Create clear schedules, updates and reports to ensure campaigns are effectively documented and implemented
• Work closely with the Digital Marketing Assistant to coordinate website content for our UK and international websites using Magento and WordPress CMS
• Work closely with suppliers and retailers to ensure high res campaign graphics and product imagery is consistently up-to-date and refreshed
• Market product ranges across Amazon using all available tools

Skills

• At least 5 years of digital marketing management and execution experience
• Proven track-record of delivering campaigns with a strong commercial focus and hitting revenue targets
• Strong organisational skills, agile individual with the ability to work in a growing business within a ‘test & learn’ driven environment
• Experience with HTML, CSS, Photoshop or InDesign
• Able to work on multiple tasks and projects at one time
• Experience on CMS platforms WordPress and Magento, and retail experience on the Amazon platform
• Excellent communication skills with colleagues and management
• Excellent written English
• Management experience