Account Executive / Senior Account Executive

Company description

AKA is an integrated communications agency based in Singapore, supporting our clients locally, regionally and globally by conceptualising and bringing to life compelling creative campaigns. Part of our offering is design and production support - from creating on-point infographics for an infant formula brand, through to shooting stylish cinema ads for a travel destination.

Everyone at AKA is forward-thinking, collaborative, and passionate about delivering great work for our clients (plus we're a friendly bunch). We enjoy a flat hierarchy and expect everyone - no matter what level - to bring ideas to work every day, speak their mind, and positively contribute to the culture.

We're proud to work with some of the world's leading brands - the likes of Durex, Meta, Jetstar Asia, Tourism New Zealand, and Levi's to name just a few.

Overview

An Account Executive / Senior Account Executive at AKA Asia supports the development and execution of integrated PR campaigns across lifestyle, entertainment, and corporate brands. This role involves managing day-to-day client communications, coordinating media outreach, crafting press materials, and ensuring seamless campaign delivery.

You will work closely with internal teams and media partners to secure impactful coverage, while maintaining strong client relationships and delivering against strategic objectives. The ideal candidate is detail-oriented, proactive, and passionate about storytelling, with a solid understanding of the media landscape in Singapore and the region.

Responsibilities

Client Handling

• Set up and attend client meetings (as part of a team) with enthusiasm and a willingness to learn
• Understand the client’s goals and the team’s role in meeting those goals
• Produce reports with care and accuracy where required (social media evaluations, coverage
• reports etc)
• Monitor and flag issues relevant to client’s business
• Keep up to date on your client’s industry, especially competitor activity

Working with the team

• Work with AM/AD to understand client’s immediate and long-term needs
• Plan campaigns with team and support with implementing scope on projects to deadline
• Be detailed and thorough in research you carry out to provide the team with the best intel

New business

• Support with brainstorms, research and proposal development
• Build knowledge of the different services we provide as an agency to help with development of
• integrated ideas and to grow existing clients
• Learn how we can communicate better through Digital and Design

Stakeholder engagement (media, influencers)

• Establish key relationships through engagement with media & influencers
• Create first draft materials (press release, bi-lines, pitch notes and posts)
• Run daily media monitoring to stay updated on what makes news/trends
• Main contact for media enquiries and liaison with influencers
• Maintain media/influencer databases (on our platforms affable.ai & telum media)
• Master the technical aspects of managing digital channels e.g. social media, intranet, internal
• social platforms, podcasts
• Coordinate events including planning programme run-down, liaising with suppliers, creating
• media packs, logistics, travel requirements etc.Digital and Design
• Have sound and current knowledge of social media/digital platforms and be eager to learn more
• Create social media posts based on agreed content strategy
• Work closely with the Design team to deliver relevant assets for clients
• Prop source for shoots
• Keep on top of current trends and share with the team

Financial and Admistrative

• Stay on top of office administrative matters i.e. timesheets, expense reports, petty cash etc.

Living the AKA Values

• Regardless of level, our culture at AKA is what binds us together to deliver the most formidable
• outcomes for our clients, and fosters a positive and vibrant environment in which to work and
• build relationships:
• Be a leader (we put our hand up, we trust our gut and flag concerns, we make
• recommendations, we ask why)
• People first, always
• Be a self starter
• A passion to learn
• Fearless Creativity

Qualifications

• 1 – 4 years in the communications industry, with relevant experience
• Good writing skills (across various platforms)
• Experience working with media & influencers
• Capability across multiple comms platforms including social media (instagram, facebook, twitter, tiktok, linkedin etc), events and media relations
• Provide reliable support to teams on accounts and new business
• Shown clear ability to deliver tasks accurately and on time