Marketing and Business Development Manager - Energy, Environment & Transportation

Hogan Lovells Cadwalader is a leading global law firm providing business-oriented legal advice and high-quality service across its breadth of practices to clients around the world. Our people are the key to our success, which is why we seek to recruit and retain the most talented individuals in all regions of our global practice.

We have a well-established global Marketing & Business Development (M&BD) team, which supports the firm on a wide range of business development, marketing and client relationship management activities.

The team focuses on a number of key areas including practice M&BD, clients and markets covering industry M&BD, pitches and pursuits, which manage strategic global and regional pitches; corporate communications, which comprises public relations, brand, design, events, and digital; and campaigns and projects. There are also regional M&BD teams with whom this role will interact.

Our Energy, Environment, and Transportation regulatory practices enable clients to adapt to the fast changing and dynamic world, with new types of power generation, mobility modalities, and businesses entering the market. We seek a capable and enthusiastic M&BD Manager to work closely with the relevant practice leaders to advance the business development and marketing activities for these practices.

The role will encompass a range of initiatives, including working with practice specialty areas, drafting pitches and credentials, leading profile raising and marketing campaigns, including client programs and events, and coordinating communications such as client alerts, award and directory submissions, and digital content.

This is a global role that will work closely with practice and sector teams in the U.S., as well as lawyers and M&BD colleagues in the UK and Continental Europe.

JOB DESCRIPTION

The role will develop and implement a structured approach to delivering the full range of M&BD capabilities across the regulatory practices, including:

• Manage delivery of award submissions and legal directories.
• Pitches and Credentials – project manage and draft/source content as required.
• Client events/webinars/conferences/sponsorships – project management and delivery.
• Client alerts – prepare, track and report engagement.
• Special projects (e.g. website review, credentials review)– management and delivery
• Respond to general internal practice inquiries.

PLANNING & BUDGETING

• Supporting the Practice Area Leads (PALs) to develop global business and M&BD plans and budgets.
• Delivering meaningful market analysis as required to support the planning process.
• Supporting the implementation of M&BD plans and budgets, regularly monitoring and reporting on progress.

PITCHES & CREDENTIALS

• Liaising with partners in the U.S., EMEA, and other regions as appropriate for the collation of credentials documents and proposals.
• Participate in the pitch process, including working with the pitch team, writing proposals, credentials and ensuring best practice methodology is applied.
• Writing and producing other bespoke materials for the practice, including client presentations.
• Collating and maintaining information on pitches for the firm wide pitch systems; monitor success rates and make recommendations for improvements.
• Undertaking and maintaining post pitch feedback where appropriate.

CLIENT DEVELOPMENT & TARGETING

• Ensuring that client development principles and best practice are adopted, working with other M&BD colleagues, particularly on the client development team, as required.
• Encouraging full and effective use of the firm’s CRM database (InterAction).
• Supporting the M&BD team on client targeting initiatives and analysis.
• Serving as Client Account Manager for relevant individual clients.

COMMUNICATIONS & PROFILE RAISING

• Supporting the M&BD team on the project management and reporting of global thought leadership campaigns.
• Working with the PR team on drafting, reviewing and updating practice area entries in trade publications, directories and legal supplements.
• Coordinating and promoting best practice integrated BD strategies including e.g. InterAction, events, seminars, newsletters, white papers/thought leadership.
• Writing, editing and producing marketing communications including newsflashes, newsletters and web copy.
• Liaising and collaborating with other BD teams including Practice Groups, Sectors and PR to cross-sell capabilities and credentials including proactively coordinating with PR to raise the profile of individual partners and propositions.

KNOWLEDGE SHARING

• Keeping the firm's systems regularly updated on case/matters information, pitches/proposals, credentials, intranet/web content.
• Maintaining and regularly analyzing key BD information systems and library of materials centrally including the pitch log, intranet, hoganlovells.com, credentials.
• Liaising and working closely with Knowledge Lawyers to leverage know-how and identify appropriate communications and BD opportunities.
• Evaluating the analytics of marketing activities and projects undertaken and advising the M&BD team of positive feedback and where improvements can be made.

WIDER M&BD PROJECTS

• Contributing to the wider M&BD efforts, which will include participating in specific firm-wide BD initiatives and projects as required.
• All members of the firm are expected to participate in our global Responsible Business program.
• Specific duties or responsibilities may be reviewed from time to time to reflect changes in personnel and management structure, staff location, and services.

QUALIFICATIONS

REQUIRED SKILLS

• Knowledge of and experience with the energy industry, experience with regulatory practices, and/or highly-regulated sectors preferred.
• Solid understanding of marketing and business development processes.
• Ability to create a positive impact with colleagues, peers, partners and clients and is able to demonstrate diplomacy, listening and influencing skills.
• Strong written and verbal communication skills, with an excellent eye for detail and the ability to write compelling propositions.
• Effective project management skills including the ability to plan ahead and prioritize conflicting demands to meet deadlines for the team.
• Demonstrates a keen interest in self-development and shows initiative.
• Team player who is proactive with a 'can do attitude'.
• Demonstrates consistent excellent service delivery to internal clients.
• Demonstrates an understanding of the firm's business and marketplace.

EDUCATION, CERTIFICATIONS, AND/OR EXPERIENCE

• Seven (7)+ years of marketing and business development experience.
• Prior law firm or professional services firm experience preferred.
• Bachelor’s degree in marketing, communications, business development, or related field is preferred.

HOURS

Core hours are Monday through Friday, 9:00 a.m. to 6:00 p.m., with one hour for lunch. Must be flexible to work additional hours. This position also requires 4 days in office, with 1 day remote.

COMPENSATION

In Washington D.C. the expected base salary range for this role is $136,000 to $ 195,000 per year.

This range reflects a good-faith estimate of pay at the time of posting; the actual compensation offered may vary depending on factors such as the candidate’s qualifications. This position is eligible for additional forms of compensation, which may include annual discretionary bonuses.

Employees in this role are also eligible for benefits offered by the firm, subject to applicable plan terms and conditions, which currently include medical, dental, and vision insurance; a 401(k) retirement plan; and paid time off. Please review this link for more information regarding employee benefits in the United States.