Manager, Marketing Operations

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

The Company operates Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc., a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji, Saturn, and other digital services.SPECS represents Snap’s vision for the future of human-centered computing — a new category of spatially intelligent, wearable computers designed to keep people present in the real world.

We are looking for a Manager, Marketing Operations to lead the operating system behind SPECS Marketing. This is a highly cross-functional leadership role responsible for building the planning, launch, reporting, governance, and operating systems that help SPECS Marketing scale with clarity, speed, and discipline.

This person will sit at the center of a fast-moving organization and partner closely across Product, Channel Marketing, Comms, Global Brand Experience,, Finance, and external partners to keep priorities aligned and launches moving.

The role is designed for someone who can move fluidly between big-picture planning and hands-on execution, and who is comfortable creating structure in ambiguous, first-of-their-kind environments.

The ideal candidate will help shape how SPECS Marketing plans, launches, measures, and scales. They will bring strong judgment, operational rigor, and a clear point of view on how to improve team effectiveness without slowing momentum.

What You’ll Do:

• Planning, Prioritization, & Operating Rhythm
• Own and evolve the planning cadence for SPECS Marketing, including annual planning, quarterly priorities, launch readiness reviews, leadership meetings, and team operating rhythms.
• Manage the structure and flow of key leadership meetings, including agendas, decision tracking, follow-ups, and clear communication of next steps.
• Partner with SPECS Marketing leadership to translate business goals into clear plans, resourcing decisions, timelines, and cross-functional action.
• Build and maintain the core systems that help the team prioritize work, manage tradeoffs, and stay aligned across multiple high-priority work streams.
• Launch Operations & Cross-Functional Execution
• Lead the operational backbone for SPECS launches and major marketing moments, ensuring teams are aligned on milestones, dependencies, approvals, and deliverables across channels and stakeholders.
• Drive cross-functional coordination across Product, Creative, Comms, Media, Channel Marketing, and external partners to keep programs moving and unblock issues quickly.
• Establish clear processes for launch planning, asset readiness, reviews, and handoffs so the organization can execute with consistency as SPECS scales.
• Budgeting, Resourcing, & Business Operations
• Partner with Marketing leadership and Finance to support budget planning, spend tracking, agency allocations, and investment prioritization across SPECS Marketing.
• Create visibility into team resourcing, workload, and operational risks, and recommend ways to improve focus, efficiency, and impact.
• Help leadership make better decisions by bringing structure, rigor, and a clear view of tradeoffs across competing priorities.
• Reporting, Insights, & Team Performance
• Define and run the reporting rhythm for SPECS Marketing, including launch reporting, business reviews, and executive-ready updates.
• Build simple, scalable reporting systems that help the team track progress, surface risks, and measure performance across campaigns, channels, and launches.
• Turn operational and performance data into clear insights and recommendations that improve decision-making and future planning.
• Agency, Vendor, & Workflow Management
• Own and improve the operating model for agencies and external vendors supporting SPECS Marketing, including onboarding, scopes, ways of working, and performance management.
• Identify process gaps, duplicate work, and friction points, then design better workflows, tools, templates, and governance to improve execution quality and speed.
• Lead change management for new processes and tools so adoption is clear, practical, and useful for the team.
• Leadership & Team Impact
• Act as a trusted operator and thought partner to SPECS Marketing leadership, helping the team scale in a focused and sustainable way.
• Provide structure and guidance across project teams and cross-functional partners while empowering others to move quickly and make decisions.
• Foster strong cross-functional relationships and model inclusive, clear, solutions-oriented.
• Knowledge, Skills, & Abilities:

Deep experience in marketing operations, program management, business operations, or related functions in a fast-moving environment. Strong strategic thinking paired with operational rigor; able to move from ambiguity to clear action plans. Excellent communicator with the ability to influence senior stakeholders and align diverse cross-functional teams.

Proven ability to build and scale planning processes, operating models, reporting systems, and team workflows. Experience supporting complex product launches and building the cross-functional processes needed to bring new products to market successfully. Strong analytical judgment and comfort using data, context, and business goals to make recommendations.

Experience working across creative, marketing, product, finance, legal, agency, and partner teams. Comfortable operating in ambiguity and helping teams bring structure to new categories, new products, and evolving go-to-market needs. Passion for Snap, SPECS, and the future of spatial computing and human-centered technology.

Minimum Qualifications

• Bachelor’s degree or equivalent practical experience. 10+ years of experience in marketing operations, program management, business operations, or related fields. 1+ years of people management experience, including coaching and developing team members, or equivalent experience leading through influence across complex organizations.
• Demonstrated experience leading planning cycles, operating rhythms, launch processes, or org-wide process design.
• Experience working in consumer technology, hardware, software, or other fast-moving innovation-driven categories.
• This requirement is aligned to recent SPECS role definitions that emphasize consumer technology, hardware, and emerging tech experience.

Preferred Qualifications

• Experience supporting product launches or integrated marketing programs for hardware, software, or platform products.
• Experience in AR, spatial computing, wearable technology, or emerging technology categories.
• Strong track record of building scalable cross-functional processes in a growing or evolving organization.
• Experience managing agency ecosystems, external vendors, and operational governance at scale.
• Proven success partnering with senior leaders and helping shape decisions beyond an immediate team or function.
• If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information."Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration.
• To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.
• At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate.
• Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.
• EOE, including disability/vets.
• We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).
• Our

Benefits

Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

The base salary range for this position is $157,000-$235,000 annually.

Zone B:The base salary range for this position is $149,000-$223,000 annually.

Zone C:The base salary range for this position is $133,000-$200,000 annually.

This position is eligible for equity in the form of RSUs.