The Marketing Manager will play a key role supporting the brand, lead gen, and product marketing efforts for the North American Dealer Network. This includes marketing support for residential, commercial & industrial, and commercial drinking water. The role has a heavy focus working with dealers to drive continued revenue growth through impactful and effective marketing.

Specific

Job Function

Play active role supporting creation and management of the annual consumer promotions calendar.

Actively participate in new product launches and related go-to market strategies to drive new product adoption by dealers as well as to generate end-consumer demand.

Strong knowledge of the co-op management and reimbursement process and ability to effectively resolve any questions or issues.

Serve as the corporate liaison for the annual dealer conference, working closely with the Culligan dealer association management company.

Partner with organic social team to identify local (dealer network) content creation opportunities (events, state fairs, large home shows, COE brand activations).

Serve as a corporate sponsor and active participant on the Culligan Cares Committee.

Work closely with visual design team on briefs for new production requests.

Effectively brief key outside agency and design partners supporting the NA dealer business.

Attend co-op and local marketing meetings to ensure alignment with national campaign efforts.

Collaborate closely with local dealers to drive adoption and proper activation of the brand’s visual identity across all consumer touchpoints.

Actively participate on marketing sub-committee conference calls and in-person meetings.

Interface with franchise field sales and service staff regarding dealer questions and requests.

Support implementation of various AI tools for local dealer use.

Assist with and drive meaningful improvement in localization and optimization of Culligan.com dealer pages.

Effectively collaborate with broader marketing team including Global Marketing COE to ensure strong alignment across all channels.

Job Requirements

Bachelor’s degree in marketing or equivalent experience.A “reasonable” proficiency utilizing AI to streamline and automate tasks and drive efficiency.3 - 5 years of experience working in advertising/marketing either on the agency or client-side, ideally with experience working with franchisee or dealer models.20% travel
Competencies: To perform the job successfully, an individual should demonstrate the following competencies in this position:
Resourcefulness Customer Focus Team Player
Passion Integrity Creativity
Skills
Experience Communication Analysis

Skills

Persuasion Listening Independence
Organization/Planning
Target

Salary Range

$85,000 – $100,000 salary a year. Exact pay will be based on factors including, but not limited to relevant education, qualifications, certifications, experience, level, geographic location, and business and organizational needs. Full-time positions are eligible for competitive benefits, including paid time off, health, dental, vision, life, disability benefits and 401(k).